Consider the four C’s of marketing strategy: customer, channel, creative, and conversion. Using data analysis and AI/ML predictive modeling, weigh each element differently depending on your KPIs.

Collette Johnson, Product Marketing Specialist at Redgate Software, serves as the key player in the marketing success of the organization.

Over the next few years, AI in the healthcare industry has the best opportunities in hybrid models to support clinicians in diagnosis, identifying risk factors, and in treatment planning.

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