Through its multi-channel marketing services, organisations can implement targeted campaigns across different platforms for better customer engagement and conversion.

[24/10/2019, LONDON]– With today’s consumers regularly engaged on numerous devices and media platforms, online, marketers are challenged to provide a unified customer experience to keep in touch with them across all channels.

Romax provides multi-channel marketing services to help organisers target the customers the right way across different platforms. This allows them to determine relevant content and achieve their return on investment goals.

Personalised Customer Communication

Studies have shown that organisations using both online marketing and direct mail marketing have better revenues than those who prefer to use one marketing channel. With multi-channel marketing, customers can connect with organisations on their preferred channels, increasing engagement and conversions.

Romax understands that a multi-channel marketing campaign will not be effective without the right data. The company helps its clients gather relevant customer information to come up with a targeted and relevant campaign. The data is also used to determine which channels are best used for the campaign.

Established Multi-Channel Marketing Campaign

Romax provides a wide variety of channels that organisations can use to better interact with their customers. These include direct mail marketing and email marketing.

Response Management, Reporting and Analysis

It’s also essential for organisations implementing multi-channel marketing campaigns to handle the responses across all platforms. Romax assists in coming up with a response management system so that organisations can respond to their customers with speed and efficiency.

For a more sustainable multi-channel marketing campaign, Romax monitors the performance of the campaign and analyses its strengths and weaknesses. They generate a report based on the results of the campaign and provide recommendations for improvement.
About Romax

Romax is a London-based data driven communication company that aims to help its clients improve their marketing campaigns and enhance communication with their customers. The company has worked with a wide variety of organisations in different industries, including Marlowe Theatre, Mercedes-Benz and St Christopher’s.

To learn more about the services offered by Romax, visit https://romax.co.uk.