Similar to the online export retail of cross-border e-commerce, the imported cosmetics data report researched by Tmall International can better illustrate the great demand of Chinese consumers for cross-border cosmetics products. Judging from the recent trend data report on imported cosmetics released by Tmall International, men also occupy a place among the consumers of cosmetics, and the post-90s generation occupies 'half of the country' in the entire consumer army. ,
The online beauty market is highly competitive, and Japanese and Korean beauty Plastic Cosmetic Spatula Factory brands have become a popular trend. It is more and more common to buy multiple pieces of the same brand with different color numbers. In the category of imported beauty makeup, lipstick has also become a favorite commodity for men, and the most money is spent on makeup. With economic globalization and cultural diversification, people will become more and more tolerant of the material and culture of different countries.
1 product that female consumers are keen on, followed by lipsticks, and sunscreen is a must-have product in summer. Cross-border beauty is mainly the 'battlefield' for young people. Men generally encounter a problem in life, 'How can I coax my girlfriend when I am angry?' 'Simple! One lipstick won't work, two!'. Because of its unique geographical environment and abundant geological resources, Japan's cosmeceutical products have also been recognized by the mass market. As we all know,
Korean makeup culture has a long history. There are great opportunities for brands in European countries (Tmall International Consumers' preference map of imported beauty products from all over the world) With the popularity of imported cosmetics, people are more willing to buy foreign cosmetics. In terms of category, facial masks, lipsticks, creams, body care and other products have a relatively high repeat rate in the beauty categories preferred by global consumers.