The shampoo market is growing worldwide due to growing awareness of hair hygiene and increasing purchasing power. A variety of shampoos have been introduced by manufacturers with different characteristics and forms to cater to various hair-related concerns. This is expected to drive the demand for shampoo across the world.
The global shampoo market has been segmented by type, function, distribution channel, and region.
Based on type, the global shampoo market has been segmented into dry shampoo, cosmetic shampoo, children’s shampoo, medicated shampoo, and others. The cosmetic shampoo segment is projected to be the largest during the forecast period. Cosmetic shampoos are easily and widely available and are also less expensive than other types of shampoos. Cosmetics shampoos are available in a variety of forms, colors, and fragrances. The segment is also expected to register the highest growth rate during the review period owing to the growth of the cosmetics industry worldwide.
Some of the key players in the global shampoo market are Unilever PLC (UK), Henkel AG & Company, KGaA (Germany), The Procter & Gamble Company (US), Church & Dwight Co., Inc. (US), Kimberly-Clark Corporation (US), Kao Corporation (Japan), Beiersdorf AG (Germany), Shiseido Company, Limited (Japan), L'Oréal S.A. (France), and Johnson & Johnson Services, Inc (US).
The global shampoo market has been segmented based on type, function, distribution channel, and region.
By type, the global shampoo market has been classified as dry shampoo, cosmetic shampoo, children’s shampoo, medicated shampoo, and others.
Based on function, the global shampoo market has been divided into anti-dandruff, volumizing, daily-use, dry and damaged hair, anti-hair fall, and others.
The global shampoo market has also been segregated, on the basis of distribution channel, into store-based and non-store-based. The store-based segment is further divided into supermarkets and hypermarkets, convenience stores, and others.
The global shampoo market has been studied with regard to four key regions—North America, Europe, Asia-Pacific, and the rest of the world.
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The global shampoo market has been segmented, on the basis of region, into North America, Europe, Asia-Pacific, and the rest of the world.
Asia-Pacific is expected to dominate the global shampoo market as growing consumer awareness about personal care and hygiene is leading to increased expenditure on personal care products.
The market in North America is expected to be the fastest-growing due to the rising prevalence of hair-related concerns.
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