Market Overview
RTD tea is packaged tea in its prepared beverage form and ready for consumption. The global RTD tea market accounted for approximately USD 21.30 billion in 2018 and is expected to register a CAGR of 5.7% during the forecast period. The RTD tea has gained popularity among the health-conscious population.
Owing to the increasing per capita disposable incomes, busy lifestyles, and growing demand for on-the-go beverages, the global RTD tea market size is projected to grow significantly in the coming years.
Moreover, availability of RTD tea in a variety of flavors is an added advantage for the market growth. Growth of the organized retail sector and the increasing presence of RTD tea in supermarkets and hypermarkets are projected to further boost the growth of the global RTD tea market.
The global RTD tea market has been segmented based on type, category, packaging, distribution channel, and region.
Competitive Landscape
Some of the key players in the global RTD tea market are Nestle S.A. (Switzerland), ITO EN LTD. (Japan), PepsiCo, Inc. (US), Hain Celestial Group (US), The Republic of Tea (US), Tata Global Beverages (India), Bearfield (Netherlands), Unilever (UK), Starbucks Corporation (US), Dilmah (Sri Lanka), Snapple Beverage Corp. (US), Coca-Cola Company (US), Harney & Sons Fine Teas (US), Inko's Tea (US), and Blu-Dot Beverage Company (Canada).

Market Segmentation
The global RTD tea market has been segmented based on type, category, packaging type, distribution channel, and region.
By type, the global RTD tea industry has been classified as black tea, green tea, white tea, and others.
On the basis of category, the global RTD tea industry has been bifurcated into organic and conventional.
Based on packaging type, the global RTD tea industry has been divided into bottles, cans, and cartons.
On the basis of distribution channel, the global RTD tea industry has been classified as store-based and non-store-based. The store-based segment has been further divided into supermarkets and hypermarkets, convenience stores, and others.
The global RTD tea market has been studied with regard to four key regions—North America, Europe, Asia-Pacific, and the rest of the world.
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Regional Analysis
On the basis of region, the global RTD tea market has been segmented into North America, Europe, Asia-Pacific, and the rest of the world.
The market in North America is expected to dominate the global RTD tea market owing to increasing consumption of healthy beverages in the region. In North America, the US is projected to hold the majority market share.
Growing demand for functional beverages in European countries is primarily contributing to the growth of RTD tea market in Europe. However, the market in Asia-Pacific is projected to register the highest CAGR during the forecast period. Growing focus on health and wellness among the consumers and increasing spending on healthy food and beverages is mainly driving the growth of the RTD tea market in this region.
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