Imran Paghdiwala Unveils Grand Chaniya Choli Collection at Manek Chowk, Ahmedabad – A Fusion of Culture, Craft & Couture
Ahmedabad, Gujarat – June 27, 2025 – In the heart of Ahmedabad’s historic Manek Chowk, well-known ethnic designer and cultural fashion expert Imran Paghdiwala proudly announces the launch of his latest and most anticipated Chaniya Choli Collection. This exclusive collection captures the soul of Gujarat’s textile tradition while embracing the elegance and style of modern-day festive wear.

Located at 2431/1, Rani’s Hajira, Manek Chowk, the store has become a symbol of trust and tradition for women seeking authentic, handcrafted festive wear. The launch of this vibrant collection marks another milestone in Imran Paghdiwala’s journey as a pioneer in ethnic fashion design.

A Vision Rooted in Culture and Style
Imran Paghdiwala’s creative vision blends deep cultural roots with a contemporary design sensibility. The newly launched Chaniya Choli collection is a celebration of Gujarat’s legendary textile craft—from mirror work and bandhani to kutchi embroidery and digital artistry. Imran’s goal has always been to create garments that do more than just adorn the body—they tell stories, express identity, and celebrate heritage.

The collection features a variety of Chaniya Cholis suited for all festive occasions: Navratri nights, traditional weddings, Mehendi and Haldi functions, Garba events, and other cultural gatherings. With rich colors, royal fabrics, and handcrafted detailing, the collection stands as a tribute to the timeless elegance of Indian fashion.

Exquisite Craftsmanship and Premium Materials
What truly sets this collection apart is the exceptional craftsmanship and quality of materials used. Each Chaniya Choli is meticulously designed using premium fabrics such as cotton, silk, georgette, velvet, and organza. Every piece is finished with detailed embellishments, including mirror work, gota patti, resham embroidery, sequins, and zari borders.

Imran Paghdiwala has personally overseen the design and execution of the collection to ensure that it honors Gujarat’s artistic legacy while offering comfort, durability, and grace. The collection also includes modern color palettes such as pastel peach, dusty rose, mint green, mustard yellow, royal blue, and classic maroons—perfect for clients looking to blend tradition with trend.

A Boutique That Celebrates the Festive Spirit
The store itself is designed to create a personalized and immersive shopping experience. Walking into Imran’s boutique is like entering a space where history, artistry, and fashion coexist. The staff offers expert styling advice, fitting assistance, and guidance on accessorizing Chaniya Cholis for different events. Brides-to-be and festive shoppers can also schedule appointments for custom fittings and tailor-made designs.

Special attention has been paid to ensuring the collection meets the needs of a wide audience—from young girls to mature women, from minimalist lovers to those who prefer grandeur. Each piece in the collection is available in various sizes and can also be customized to fit individual preferences.

The Designer’s Perspective
“Chaniya Choli is not just festive wear,” says Imran Paghdiwala, founder and designer. “It is a reflection of who we are. Through this collection, I want women to feel proud of their heritage while embracing the style and confidence of today’s world. Every stitch, every pattern, and every color in this collection speaks of tradition, elegance, and cultural celebration.”

Imran’s decades-long experience in ethnic fashion is evident in the thoughtfulness and finesse behind every design. He also aims to promote and support local artisans and craftspeople who contribute to keeping India’s rich textile traditions alive.

More Than Just Clothing – A Full Cultural Ensemble
The boutique does not only focus on garments. Clients will also find a range of accessories to complete their festive look, including traditional dupatta drapes, embroidered potli bags, and ethnic jewelry suggestions. In addition, Imran Paghdiwala specializes in traditional paghdis (headgear) for men, making the store a one-stop destination for wedding parties and family events.

Online Presence and Accessibility
For those who cannot visit the boutique in person, the official website provides an overview of the collection and services offered. Visitors can view gallery images, contact the team for custom orders, or schedule personal styling consultations. The brand plans to expand its digital presence and offer online shopping in the near future to cater to outstation and international clients.

Visit the website:
🌐 https://sites.google.com/view/imranpaghdiwalagmco/home

Why This Launch Matters
The launch of this Chaniya Choli collection comes at a time when consumers are actively looking to reconnect with their roots through fashion. Whether it’s the resurgence of traditional festivals post-pandemic, destination weddings with ethnic themes, or a growing appreciation for artisanal work—this collection addresses a growing demand for meaningful fashion.

Imran Paghdiwala’s commitment to keeping Gujarati culture alive through attire has already made him a respected name in the fashion community. This collection is an embodiment of that legacy—something that is not just seen, but felt.

Contact and Store Information
Store Address:
Imran Paghdiwala
2431/1, Rani’s Hajira, Manek Chowk
Ahmedabad, Gujarat – 380001

Contact:
📞 [Insert Phone Number]
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Website:
🌐 https://sites.google.com/view/imranpaghdiwalagmco/home

Store Timings:
🕘 10:00 AM – 9:00 PM (Open All Days)

Final Word
With this new launch, Imran Paghdiwala continues to set the benchmark for ethnic elegance. His Chaniya Choli collection is more than clothing—it’s a revival of heritage, a celebration of womanhood, and a fashion journey that connects the past with the future.

From Navratri nights to wedding days, let Imran Paghdiwala dress you in tradition—with grace, style, and a touch of timeless beauty.