Some I have already mentioned. Following are others:With POD partnership publishing, authors are totallyresponsible for publicizing, promoting and marketing theirbooks. That's a lot of work, if you do it yourself. It takesknow-how, time and money. Or you must hire a book publicist todo this for you. That costs money. Yet you're not much better off with commercial publishers, who will only do a certain amount of publicity, promotion andmarketing for your book. If you're not one of their superstars,your book will just get some basic publicity, promotion andmarketing. You need to supplement what they do, or your bookwill fall through the cracks - and disappear quickly.That's what almost happened to ANITA DIAMANT, author of "TheRed Tent," published by St. Martin's Press. When Picador USAdecided to bring it out as a trade paperback, St. Martin'sannounced it would remainder the hardbacks. Diamant pleaded with them not to do so but use them forpromotion.

She suggested that they be sent out to clergy.Diamant got the lists and the publisher paid the postage,provided the books, and mailed them to female rabbis in ReformJudaism, followed by a mailing to male and female rabbis ofReconstructionist Judaism. Diamant also had the publisher send around 200 copies toChristian women ministers in New England. That made thedifference. The book went on to sell 1 ½ million copies in theUS. and was published in 18 countries.The other serious problem is media bias against POD partnershippublishing. Some trade and consumer publications actually have apolicy against POD published books - they will not review them. There are now 150,000 new titles and editions published everyyear.Yet commercial publishing does not guarantee that your bookwill get reviewed.The Library Journal, a major trade publication, receives 40,000new books published every year.

It reviews 6000 of these,representing only four percent of the 150,000 new bookspublished every year!Consumer publications review even fewer books. The LosAngeles Times, a major metropolitan newspaper, only reviews 1500books a year, representing one percent of the 150,000 new bookspublished every year!What, then, are the chances of getting published commercially? HarperCollins Publishers, one of the major publishing companiesin the US, reportedly receives 10,000 submissions a year. Ofthese, only 75 books, less than one percent submitted, getpublished. Even then, the chances of success are slim. Whilethe figures vary, they indicate that only 1 out of 7 or 1 out of10 books published commercially make a profit. These are amongthe reasons why other publishing models came into being.

Once authors were at the mercy of agents and commercial publishers. No more. That changed when the independent self-publishing movement came into being. Today, thanks to digitaltechnology, POD partnership publishing provides a legitimate,additional choice.Authors can now get published. Then, through effort andresourcefulness, they can find ways to connect with their readers.In the final analysis, there are only two kinds of books andwriters: bad books and good books, bad writers and good writers.

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