Personal hygiene refers to the prevention against germ contamination by washing, cleaning, sanitizing, and covering the body parts. It includes several products, such as sanitizers, antibacterial wipes, stretchable caps, face masks, gloves, incontinence garments, etc. The high prevalence of communicable diseases, along with the growing hygiene awareness among individuals, is augmenting the market growth.

Some of the key players operating in the market include 3M (MMM), Auchan, Carrefour S.A (CRFSA), Colgate-Palmolive Company (CL), Costco (COST), Henkel AG & Company (HEN3), Johnson & Johnson (JNJ), Kao Corporation (KAOCF), Kimberly-Clark Corporation (KMB), Publix, Reckitt Benckiser Group (RB), The Kroger Co (KR), The Procter & Gamble Company (PG), Unilever, Unicharm Corporation, etc.

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In recent times, the pandemic outbreak of COVID-19 has propelled the demand for maintaining personal hygiene, particularly hand sanitization, for combating disease transmission. Additionally, the rising awareness towards female hygiene, including cleansing of intimate areas, protecting genital areas from infections, and maintaining skin’s natural pH levels, has led to the emergence of intimate hygiene washes. Rapid urbanization, coupled with growing consumer living standards, has bolstered the market for premium personal hygiene products in the developing countries. Based on the changing consumer preferences, major key players are using natural ingredients, such as aloe-vera, natural oil, fruit-extracts, coco-glucoside, malic acid, etc., in personal hygiene products. This rapid shift from chemical-based ingredients towards organic alternatives will continue to bolster the market growth in the coming years.

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Personal Hygiene Market Segmentation

Breakup by Product Type:

• Feminine Hygiene Products
o Sanitary Napkins
o Tampons
o Others
• Incontinence Garments
o Adult Diaper
o Protective Underwear
o Cloth Adult Diaper
o Others
• Disinfectants
• Hand Sanitizers
• Masks
• Gloves
• Stretchable Caps
• Antimicrobial Wipes
• Others

Market Breakup by Pricing

• Mass Products
• Premium Products

Breakup by Usability:

• Disposable
• Reusable

Breakup by Distribution Channel:

• Hospital Pharmacies
• Supermarkets and Hypermarkets
• Online Stores and Pharmacies
• Convenience Stores and Retail Pharmacies
• Others

Market Breakup by Region

• North America
• Asia Pacific
• Europe
• Latin America
• Middle East and Africa

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