The latest report by IMARC Group titled,“Curd Market in India: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2017-2021”, critically examines the curd market in India. Curd, also known as Dahi, is a well-known milk product which is prepared by the process of fermentation. It is generally consumed on a daily basis, as a part of a meal or refreshment by a large part of the Indian population. It is also suitable for consumption by the lactose intolerant consumers. Curd is a rich source of nutrients such as calcium, phosphorus, vitamin B2, magnesium and beneficial fatty acids which help to strengthen bones and teeth, improve digestion and reduce the risk of heart problems. According to the report, the market reached a value of INR XX Billion in 2016, exhibiting a CAGR of 13% during 2010-2016.

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Highlights of the curd market in India:
The market is primarily driven by health-conscious consumer-base.
Maharashtra represents the largest market, accounting for the majority of the share.
The market is expected to reach a value of nearly INR 807 Billion by 2021.

The curd market in India is currently being driven by the increasing demand from urban regions. The convergence of hectic lifestyles and rising health consciousness among consumers has spurred the demand for packed curd in the country. In addition, the introduction of newer and healthier varieties such as low-fat curd has also attracted a large consumer-base. Further, improving distribution channels in the country have provided the ease of transportation and storage, thereby, facilitating the market growth. Moreover, manufacturers are adopting various strategies so as to increase their profitability and improve brand image. The market is further expected to reach a value of nearly INR 807 Billion by 2021, growing at a CAGR of XX% during 2017-2021.

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The report has evaluated the market across fifteen major states of India, along with providing a thorough analysis of the current and historical value and volume trends, and market forecast. Currently, Maharashtra represents the largest market, accounting for nearly XX% of the total share. It is followed by Uttar Pradesh and Andhra Pradesh. Apart from this, an analysis of the competitive landscape provides the details of the key players operative in the market. Some of the major players are KMF, GCMMF, Mother Dairy, Sri Vijaya Visakha Milk Producers and Heritage.


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