[SIMI VALLEY, 3/14/2018]—In-person events and tradeshows are costly. Companies establishing a presence at these events bear the costs of designing, making, and transporting signage and booths. When one factored in reduced productivity and missed office time for the staff, it can appear like doing a lot of work for a small payoff.

One survey, however, revealed that trade shows could lead to a new business.

Trade shows Produce High-Quality Leads

The B2B Demand Generation Benchmark report polled 200 B2B marketing professionals to determine which marketing channel is producing results for demand generation programs. Researchers found that trade shows and events come out on top of the survey.

When it came to the relative quality and quantity of leads, the results showed that trade shows and events generated the best quality leads as well as the highest number of leads. As a matter of fact, 77 percent of marketers said that trade shows generated a “very high” or “somewhat high” quantity of leads. Moreover, 82 percent said that these events generated leads of “excellent” or “good” quality.

Content Development Director Michele Linn remarked that the study findings were not surprising. She added that in-person events are powerful if executed properly.

Helping Companies Make the Most of Their Trade Show Investment

Companies looking to utilize trade shows to obtain new and quality leads can go to Vonazon. The Los Angeles-based firm assists businesses in maximizing their trade show investment by executing this “before-during-after” event campaign strategy:

• Pre-Event Marketing – Vonazon helps companies strategize and implement an eye-catching campaign.
• During Event Marketing – The firm’s trade show marketing expertise assists businesses in staying front-of-mind throughout the entire event with the aid of informative follow-ups, thank-yous, and meeting reminders.
• Post-Event Marketing – Vonazon maximizes the impression made by companies on leads by sending timely reminders of their products and services.

About Vonazon

Vonazon is a full-service digital marketing agency that gets the marketing of a business back on track with expert content creation, execution, and strategic direction. What makes the agency unique is that it does not produce canned solutions. Instead, it fully customizes every retainer-based engagement or project to deliver the greatest possible impact.

Log on to https://vonazon.com/ for more details.