Health market has taken a boom in the last 5 years and Indian markets are expected to rise even more in the next five years. Younger Consumers are shifting to a healthy lifestyle, due to the fact that the market of health drinks is in black.

Major Market Drivers of Health Beverages in India:

Main reason behind this booming industry is the health benefits provided by health drinks. In this busy and continuously moving world, people have adopted hectic lifestyles and unhealthy eating habits which is why people are looking for on-the-go healthy drinks like GrowVita and various fruits and vegetable juices, smoothies etc. Also as per various reports, after Covid 19, food and drink preferences of people have changed a lot which has made a lot of changes in the Indian economy.

Major Challenges of Health Beverage Market in India

Fluctuating prices of raw materials such as fruits, vegetables, sugar, proteins and various other ingredients is one of the major challenges that is faced by the health drink industries. Other factors such as adverse weather conditions, national emergencies, natural disasters, supply shortages, etc. also impacts the market of health beverages. These factors ultimately impact the purchasing decision of the consumer. So it can be said that the volatility of the prices of raw materials impact the growth of the health beverages market in India.

GrowVita has a wide market and covers the areas including Health beverages market sizing, Health beverages market forecast, Health beverages market industry analysis. The health beverages market of GrowVita in India is segmented as By Distribution Channel - Offline and Online; By Type - Packaged fresh fruit and vegetable juices, Functional beverages, Nutritional beverages, Others.

Health Drink Trends

The trends in health drinks/ health beverages are actually based on how consumers behave. Now consumers want to invest their time, money and efforts to maintain a healthy lifestyle because of which they are ready to sign up for things like gym subscriptions. This is basically where the consumption of health drinks started at a large level.

Malt drink mix and Malt based drinks are getting popular as Nutrition and health drinks in India for kids. The marketers have positioned these beverages as nutritious drinks which are widely consumed as taste enhancers to encourage drinking of milk among growing children. There are various Malt- based hot drinks in the market-such as GrowVita that have repositioned themselves as health drinks and are completely suitable for consumers who look for such health drinks that are both healthy and tasty.

Contact US

Name: Mahalaxmi Malt Products Private Limited
Address:Village Rehrana, District-Palwal
State:Haryana
Country:India
Phone No:+91-0-9991090166, +91-(1275)-298904
Zip Code: 121102
Email:[email protected], [email protected]
Website:https://growvita.in/