Google has announced that it will be introducing a new feature that is going to help searchers make informed decisions on the results they choose to click on, ensuring that they find the information that they are looking for. They are introducing a “about this result” box, which will be displayed when a searcher chooses to tap on the three dots in the top corner of the search result.

The focus of this new feature is to ensure that users have the best search experience, ensuring that they gain access to the data that they are searching for, saving them valuable time and energy. The feature will help those searching for specific products or services to learn more about the result before they click on it.

The information provided in the snippet includes where the information comes from, which enables searchers to identify if they can trust the information from the site. Google will also show if Wikipedia has information on the site if the site is secure and whether it is a paid listing or organic

Tony Andrews, the Manager at Genie Crawl, said “Websites that are not on Wikipedia or are not listed for that specific results, Google will provide additional information, which could be when the site was first indexed, which enables users to identify if they can trust it or not. Google will also be displaying a description on where the website was sourced, this can be on Google, local business listings and more. “

This new Google feature has been tested, but is still in BETA stage and this is displayed on the feature. The search engine giant has carried out extensive testing to get answers on if the feature is useful or not. Roll out began on the 1st February, 2021 and is available on all search results, both desktop and mobile, along with the Android/Google apps

Only time is going to tell on whether this new feature is going to be useful and used extensively. There is the possibility that for those searching for exact and accurate information, turning to Wikipedia provides peace of mind, which may result in all companies having to list their business on Wikipedia in the future.

About Us: Genie Crawl is a leading digital marketing agency that is results driven and passionate in providing clients with the best results and first class services. This established boutique agency is backed by more than five years of industry knowledge and experience with a small and dedicated team who provide digital craftsmanship and a no contract service. Genie Crawl offers an extensive range of quality services from the United Kingdom base with more than five hundred completed projects, 96% customer satisfaction and a free site analysis. To find out more, visit https://www.geniecrawl.com/