Forix has met several clients struggling with website optimization issues. The company advocates a pertinent set of checkpoints that each e-commerce business owner must have. One of the most common mistakes is indexing the HTTPS and HTTP variants. Forix explains why!

Portland, Oregon :-
Magento e-commerce development company, Forix has a wider experience when it comes to e-commerce search optimization. They’ve met several clients who made this common mistake and continue to do so. To ensure that it doesn’t happen, Forix advocates revisiting their e-commerce optimization services and efforts.

Firstly, make sure that you are not indexing HTTPS and HTTP variants on your website. You are likely confusing SERP crawlers. Here’s what happens:

Optimizing your Magento 2 website for HTTPS is one of the requirements followed by adjusting your redirects. This is a technical change required on the website to help your brand rank higher on search results.

This is where the problem starts; content indexing varies between HTTP and HTTPS versions. Both may be having the same content but the differentiation still exists. Search engines index only the HTTP version of a website. It overlooks the HTTPS version content. As a result, this process affects your website’s search visibility in Google.

That said, when a search engine crawler finds your page indexed in both versions, it has to make a decision. The crawler has to decide whether to index that page as HTTP or HTTPS. It does this by looking at which URL redirects to which website version. Therefore, if a redirect is present, it will index the page over the shifted version. This process of indexing HTTPS and HTTP variants of any URL will lower a website’s visibility in search engines.

About the company
Forix is a Portland, USA-based company that deals with innovative technology. They have over 15 years of experience. They offer a lot of Magento Services like Optimization services, Magento Integrations and Maintenance Services