World of Warcraft players will soon be able to pay for their subscriptions with in-game gold through WoW Tokens, newly announced by Blizzard. Conversely, WoW Tokens can be purchased through the in-game shop with real money and then sold through the Auction House for gold, providing a sanctioned alternative to buying gold from illegal farming operations.
WoW Tokens enter the economy when players purchase them for real money from the in-game shop, which currently offers a selection of mounts and vanity pets for purchase. The cost for tokens has not yet been announced. Players can then sell these Tokens through a dedicated market on the Auction House for gold at a rate set dynamically by supply and demand. Although the price fluctuates, players are guaranteed the price quoted to them when initially searching. Every region has its own exchange.

You'll soon be able to play World of Warcraft without spending a dime of real-world money, provided you've got the necessary gold.

Blizzard today announced the WoW Token, a new item that will soon be introduced to the MMO. The Token is purchased with real money (a price wasn't announced) and can then be sold on the auction house. In other words, this effectively lets you buy in-game gold without resorting to doing so through a sketchy third-party site.

What this also means is that in-game gold can be used to purchase a Token, which can be redeemed for 30 days of game time. This doesn't exactly make WoW a free-to-play game, but it does provide players with a new, highly desirable way to spend all of that gold they may have amassed.

The manner in which Tokens are sold is a bit different than regular items. When listing it on the auction house, sellers will be quoted a sale price based on supply and demand. If the seller finds the price acceptable, it'll be listed for sale, and that amount will be sent to his or her mailbox once the sale is complete. Buyers, on the other hand, will be purchasing the Token outright--there won't be a bidding process.

Once a Token has been sold, it becomes Soulbound, preventing it from being sold again. This is presumably done in order to prevent players from taking advantage of the marketplace by buying low and selling high.

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