Wide availability of products and premium brands in the developed regions has propelled the consumption of professional hair care products. Additionally, increase in air pollution in the developed regions and its adverse effects on hair and scalp of the consumers has exponentially increased the demand for professional hair care products in developed regions.

According to a new report published by Allied Market Research titled, "Professional Hair Care Market by Product Type and Distribution Channel: Global Opportunity Analysis and Industry Forecast, 2018-2024," the global professional hair care market was valued at $18,072 million in 2017, and is expected to reach $23,601 million by 2024, registering a CAGR of 4.1% from 2018 to 2024. North America dominated the global market in 2017, accounting for more than one-third share of the total revenue.

The adoption of professional hair care therapies and products in the world has increased over the last four to five years, because of the rapid increase in the disposable income of consumers. The use of professional products ensures damage-free scalp and hair, which further enhances the overall personality and thus, confidence of a person. This has resulted in the growth of the global professional hair care market.

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The professional hair care market size is witnessing notable growth across the world. This is attributed to the consumers following the celebrities and various leaders, and presence of a substantial number of youth population on social media platforms, which exposes them to the changing hairstyle trends and grooming methods. The wide fluctuations in hair styling trends are driving the global professional hair care market. Also, the popularity of the do it yourself" hair styling trend among consumers has drastically increased the consumption of professional hair care products in the developed markets.

Nowadays, numerous consumers are more concerned about the hair aesthetics and scalp nourishment. There is an increase in demand for hair styling, dyeing, straightening and other hair treatments by the consumers without compromising the hair and scalp health. These factors have significantly increased the demand for professional hair care products thereby spurring the professional hair care market.

The growth of the global professional hair care market is driven by fluctuation in hair style trends, rapid increase in disposable income, population growth, and rise in air pollution across the world. Moreover, increase in use of professional hair care products in developed regions and growth in adoption of organic ingredients are expected to create a lot of opportunities for the hair coloring products, and shampoo manufacturers to create a mass customer base. However, the high cost of such premium and professional products, and involvement of hazardous chemicals to soften hair hampers the global professional hair care market.

The global professional hair care market is segmented based on product type, distribution channel, and geography. Based on product type, the professional hair care market is classified into hair coloring, shampoo, styling agent, and straightening and perming product. Shampoos generated the maximum revenue in 2017, and is expected to remain dominant throughout the analysis period, as shampoos are tailored according to variations associated with hair quality, age, hair care preferences, and specific scalp related problems, which significantly increases the demand for shampoos.

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