In the very competitive corporate world of today, marketing is essential for business development and growth. It is a method of reaching out to potential customers to advertise goods or services. As technology advanced, marketers changed their strategies. The two main strategies employed by firms nowadays are traditional marketing and digital marketing. Digital marketing is still relatively new compared to traditional marketing, which has been used frequently. The differences between traditional marketing and digital marketing, their significance, and the marketing channels employed in each strategy are explored by The Digital Aacharya Institute.