With over 3 Billion people using social media worldwide each month, it has become one of the most valuable aspects of digital marketing today, and if overlooked, it can prove fatal for every business. Social media marketing refers to driving targeted traffic on your sites with the help of social platforms. Whether it’s about sharing a product launch update, posting a photo or generating curiosity about your products or services, social media has become an indispensable source of driving targeted traffic today.
If you’re also looking out for a trusted Social media marketing company in Pune that makes things easier for you, you’re at the right place. Now let’s move forward and have a look at some more important points that make it critical for every marketer-
1. Spread positive WOM for your offerings-
It’s simple- If they don’t know you, they’ll never get connected to your brand. It’s so because with every day passing, people are getting hooked to social media platforms, and by providing them what they’re looking for, you can build a long-term connection with them, and in turn, they act as positive word-of-mouth advocates for your brand.

2. Less expensive-
Yes, it’s a fact that you need to pay for advertising on top social media platform – Facebook, but this doesn’t imply that social media marketing is expensive in any way whatsoever. Social media marketing provides tons of opportunities for marketers to reach out to their globally scattered audience, even without sparing a single cent as advertising cost. All you need to do is just post a behind-the-scenes video about your next product (or service), and that will automatically act as an advertising medium, and get your visitors eager for its launch.

3. Boost brand awareness-
Today, about half of the total world’s population is engrossed in social media, and so it has become the numero uno choice for marketers to build a loyal customer base. This happens because people always have an inclination towards social media, and when they get to know something about a new product or service that arouses their interest, they get connected to your brand. Also, stats reveal that more than 60% of Instagram users confess that they get vital information about a new product or service with this medium. So, the choice is yours on how well you use this platform for boosting brand awareness.

4. Drive targeted traffic-
Whether you are a small business, an existing market leader, or an individual willing to take a plunge into any industry, social media marketing is the best source for driving laser targeted traffic for your offers. As per trusted industry figures, more than 68% Americans use Facebook, so if you’re looking to drive targeted traffic to your offers, social media marketing is integral.

5. Depict authenticity-
Today, customers hardly get engaged to brands that have dull or boring social media presence. In order to catch them, make regular efforts to engage with your audience, whether it’s an informal post or a friendly banter, or even a quote from a reputed personality. By doing all this, you ensure that you are on top of minds of your customers and boost brand authenticity.

6. Get targeted leads for your offers-
If you can’t get targeted leads for your offers, you’re heading in the wrong direction, and your business growth can be stagnated. So forget the worries and use social media as its one of the best way to arouse interest of potential buyers into your products and services. Just by simply updating a post that offers a freebie in exchange of some information, you can get build a laser targeted lead bank and use it at the right time to boost sales and profits.

7. Enhance reputation management-
Managing your brand reputation is everything today. You’ll always find that your customers (even potential ones) are talking about your brand in some way. All you need to do is just pick up some posts or discussion that you feel got the maximum traction, and respond in a way that makes your customers feel they’re being duly cared for
8. Keep a track of your competitors-
Sounds interesting and it really is. Social media marketing is a great tool to keep a strict vigil on what your competitors are coming up with. All you need to do is watch out for their social media posts, and trust me, you’ll get some (not all) insights about what they’re planning to come up with.

All the above-mentioned factors clearly highlight that social media marketing is critical for every marketer today, and by making its best use, you can ensure your business is heading in the right direction. Now, all you need to do is put the action button on, and connect with the best Digital Marketing Company in your city to get these benefits.