For the first time in 2019 digital marketing surpassed traditional marketing. This is because consumers use online channels more often. With this growing use of technology, digital marketing platforms have become essential in the world of digital marketing. Thanks to technological advances such as artificial intelligence and machine learning, marketers are better equipped with the marketing technology they need to reach consumers at digital devices at the right time.

The benefits of digital marketing for businesses :
• Reduced marketing costs and more flexibility for your marketing efforts
• Expertise on topics related to your product or industry
• The ability to reach consumers who shop exclusively online or use their mobile phones
• Using multiple forms of media as part of your marketing strategy
• Keeping track of customers' purchase journeys

Remember the following :
More than half of world's population use the Internet and nearly 30 percent of consumers prefer interacting with brands through social channels over visiting a store.

For organizations to be competitive, they must be across digital channels and devices. However, this does not mean that offline channels should be completely ignored. The best way to meet consumer demands combining offline and digital elements. Here are some other reasons why digital platforms can benefit your business:

You can create an online community that will represent your organization on all platforms.
Personal exchanges between consumers and producers.
It increases the attractiveness for consumers and builds trust between buyers and sellers.
Using the API allows a third party to facilitate the exchange for users.

With digital marketing initiatives, your organization can create a more integrated, customer-focused program that maximizes the benefits to your clients. Digital marketing platforms can also be useful for quickly measuring and adjusting business goals and can provide you with a better return on investment. These platforms and initiatives open the door to lasting involvement, even after purchasing, and help marketing teams more effectively increase market loyalty and improve customer retention.

You can also hire professional digital marketing agency to take care of your online business. .