The digital transition is in full sail. Social media shapes culture, societies, and, most effectively, businesses. More than 55% of consumers discover new brands on social media, and everybody knows that, at present, radio and commercial television slots are losing value. Therefore, social media is the way to go if you want to make a wise investment that focuses on your audience, raises brand awareness, and generates more revenue for your business.

Why Social Media Marketing is Important?
When we pay more attention, we see that a huge number of people are motivated to make their purchasing decisions by the advertisements on social media. Other modes of advertising and marketing are one-way media, but social media doesn't impose restrictions. It allows customers to participate and interact with brands, creating a distinctive experience for customers and fostering a sense of a reliable company. The finest social media marketing company in Pune, Dexcel, has always placed a greater emphasis on interactive marketing.

If your company isn't geared up to take advantage of the expanding networks, your potential customers will probably find your rivals first.

How to Market on Social Media Effectively?
Set realistic goals.
Use the SMART strategy—specific, measurable, attainable, relevant, and time-bound to form and outline your goals. The primary step to take in any sort of marketing is to set goals that are attainable. Determine the objectives in accordance with the demands of the social media platform. On each SMM platform, a different strategy and set of techniques must be used. Recognize the intensity of each platform and discover what each one excels at, like LinkedIn, which is regarded as the greatest platform for B2B marketing.

As social media also undergoes periodic change, your goals may need to be upgraded and new opportunities may arise. This will ultimately work in your favour. Simply keep yourself updated on every platform.

Hunt your audience.
Identifying and recognising your target audience comes next, once you have established your goals. You may simply narrow down your audience and target them specifically rather than trying to reach everyone and spending a significant sum of money.

Let's look at some examples of how to segment your target market.

• Buying Intention: Identify groups of people who are seeking a particular product or service. As a result, you will be better equipped to create content that is focused on meeting the needs of your audience because you will be more aware of their issues.
• Interest: Organize people into groups based on their distinct interests, such as hobbies and other preferences. This can assist you in creating user-driven, highly tailored content for social media that enables you to really connect with your audience and foster brand loyalty.
• Psychographic segmentation: Utilize this strategy of segmenting your customers based on psychological traits like personality, life style, social standing, activities, opinions, and attitudes.

There are five approaches to identifying your target market.
• Research the market and discover industry trends.
• Conduct customer interviews.
• Analyze rival companies.
• Create buyer personas.
• Analyse your customer base with social media tools
Concrete tactics.
You can be posting on social media sites aimlessly if you don't have a strategy. The topsocial media marketing company in Pune, Dexcel, constantly puts more emphasis on perfecting the plan. If you want to increase the visibility of your business on social media, you must develop a social media marketing strategy.

There are four elements to consider when developing a strategy.

• Create your multidisciplinary team: Create a team with one leader. Include people who are skilled and passionate about social media marketing. Decide who will be involved in content writing, designing, analytics, customer service, posting, sales, and marketing.
• Pay attention to your audience and keep an eye on your rivals: If you pay attention to their social media activity, their favourite posts, their comments, and the topics they frequently discuss, you can better understand your customers. Also, observe what your rivals are doing.
• Success ratio: Choose KPIs (key performance indicators) that define how your organisation will measure the ROI of your social media campaigns. Advanced organisations follow customers through the funnel, from interaction on social media to sale, while beginner organisations concentrate on reach, impressions, and varied engagements.
• Platform plan: Your platform plan should include information on the audience you intend to reach, your editorial calendar and content plan, any resources you'll need, and how you'll evaluate the performance of each individual platform. For it to stand out, you should have a clear, justifiable reason for engaging in each platform in this plan.
Be familiar with platforms.
There are several prospects for businesses in social media. Simply exploring and learning about the capabilities and opportunities that social media offers is all that Organizations need to do.

Let's have a look at how the top social media marketing company in Pune describes the various social media platforms:

Social media audio platform:
Platforms: Spotify and twitter spaces

You can host corporate entity and director panels, broadcast updates and launch announcements, record live sessions and upload them as podcasts, and also conduct interactive sessions with your customers with the aid of these audio platforms. The high attention and interaction you're likely to receive from listeners is the most major benefit of audio social media platforms.

Shopping platforms:

Platforms: Instagram shops, Facebook shops, Pinterest products pins.

Make use of the built-in mobile-friendly features to enable customers to make purchases from you without leaving a social media app. With this, you can also make strategies for retargeting, announcing exclusive products and many more. With this, you may also come up with retargeting, product announcements, and many other methods. In some companies, it also enables you to arrange live shopping events, which can produce a significant number of warm leads.

Live streams:

Platforms: Youtube, Instagram live, Facebook live

There are various ways to create streams that are worth tuning into, from interviewing famous guests to holding AMA sessions with your company's management or announcing exclusive products. While streaming, a few things need to be taken care of. Since livestreams provide viewers an opportunity to interact with the hosts in real time, it's crucial to monitor and reply to comments.

Business platforms:

Platforms: LinkedIn, Twitter, Facebook

Platforms for business social media have a wide range of possible usage, including talent acquisition and hiring, B2B relationship development, and networking with specialists in your field. Platforms like LinkedIn are excellent for business-to-business (B2B) because they let brands engage with new audiences and meet them where they congregate to network and transact business. The top social media marketing company in Pune can assist you with professional business social media services.

You have to play carefully and take each and every opportunity from this platform, as this platform has so many small features and other things that can help you generate leads. When writing a caption, keep in mind that LinkedIn will only show the first 125 words, and to read more, the reader must click "See more," which counts as an engagement. So write the first 125 words in a caption that compels users to click to see more.

Businesses have the opportunity to join relevant conversations on Twitter and supply valuable content. On Twitter, communities have also been developed around hashtags that are particular to similar businesses.

Video Platforms:

Platforms: Youtube, Facebook watch, Instagram video and reels.

What photos can't do, videos can. Social media platforms that feature video are excellent for drawing attention, increasing brand awareness, and displaying things in a way that still photographs cannot..

YouTube can be used for highly educational videos, product reviews, entertainment, and livestreams. Instagram reels have made tremendous profits for so many brands. People have less time and they prefer to watch most one-minute or 30-second videos.

Story formats:

Platforms: Instagram stories, facebook stories, snapchat

The publication of relevant material, such as announcements, limited-edition products, or live events, is perfectly suited for formats like Stories. You can use features like polls, voting, countdowns, asking any question, and more to engage readers in interactive marketing with your story.

Forums:

Platforms: Reddit, Quora

While contributing to discussion boards, you can mention your company and its products in your answers, but it shouldn't be your main objective. When posting as a business on Reddit, be sure to respond to the original query and only include links to your products if they are actually helpful. Check the guidelines before posting in a subreddit to be sure that incorporating connections to your own business is allowed. Asking and answering questions, networking, and forming communities around niche-and interest-based topics will make your business visible to a large audience.

Interactive Marketing.
Any sort of content that encourages user engagement while delivering its message is considered interactive content. As a result, the experience of the content shifts from inactive viewing to active involvement. Before launching an interactive marketing campaign, segment your market, pinpoint triggers, develop tailored replies, stimulate your content, and measure your success rate.

Types of SMM Interactive marketing campaigns.

• Polls & Surveys: Polls and surveys give brands crucial information about procedures and the utility of their products. Additionally, they demonstrate to customers how much you value their feedback.
• Personalised tailored content: Fantastic outcomes can be achieved by presenting the right content to the customer at the right time.
• Giveaways and contests: Customers are enticed to join in some contests and giveaways by the offer of a reward.
• Quiz: Another strategy for encouraging audience engagement is through quizzes. Customers can take quizzes on several social media platforms, and the results can help them make better purchasing decisions.

Post Consistently.
Despite having the best content marketers and designers, some organisations still struggle to succeed on social media. Why? Most of the time, it's the lack of consistency in posts that lets your social media page down. Each social media network has its own set of algorithms. Your timeline is based on the kinds of items you interact with and are likely to find compelling on Facebook, Instagram, and Twitter. Dexcel has experts who can manage your posts consistently, and that's why we come in as the top social media marketing company in Pune.

That covers the significance, so let's wrap it off with some tips on how to develop consistency.

• Social media calendar: Make a monthly social media schedule that contains information about the campaigns that will be run, the posts with captions, and a lot more. Test and analyse the content that is effective, then schedule postings.
• Tools: Never decide that you'll post when you have the time or when anything interesting occurs. Never decide that you'll post when you have the time or when anything interesting occurs. Post according to what your analytics tell you. Scheduling them is a great way to not miss the opportunity of posting on time when your customers are highly active.
• Engage with your customer: It's time to engage with your followers and customers when you've finished scheduling and posting. A prompt response is a fantastic method to let your consumer know they are valued by you.

Positioning.
Your brand can be highlighted and set apart from the competition in the minds of customers in your target market by using a strategic technique called market positioning. The aim of market positioning is to make your brand stand out and appear superior to competitors.
Demonstrating that what you are offering is something that your competitors are not offering is one of the best methods to position yourself in a market.

• Strength: Which platform is well for you? What benefits or features does your brand represent? Determine what is most effective for you and stick to it.
• Weakness: What might be missing from your business? What internal problems might keep you from accomplishing your goals? Find them and make improvements.
• Opportunities: What drives your marketing effort or campaign? What can you gain and what is attainable? Find those opportunities, and seize them.
• Threats: What outside factors can interfere with your marketing efforts? Predict them and make a contingency plan.

Track or Monitor the Outcomes.
It's crucial to filter and prioritise information because there are so many metrics you may measure and evaluate.
We have three universal indicators that will provide you with a thorough insight of your social performance have been chosen by us.

• Engagement rate
• Audience Growth
• Followers satisfaction


Why Dexcel?
We are a group of energetic, creative, and young people who are eager to battle tenaciously for your brand. We are the top social media marketing company in Pune, and we provide content that helps our clients expand by turning followers into paying customers. Dexcel is a one-stop solution for all of your digital requirements. By working with us, you'll be collaborating with a group of writers, techies, and creative people who will support you with lead creation, additional sales opportunities, and a lot more for revenue.
For anyone seeking a social media marketing solution, Dexcel is a name to be reckoned with both domestically and internationally.