The SEO strategy for any successful website begins with high-quality content writing. However, before we get into the nuts and bolts of why content writing is critical for SEO and how an SEO agency utilises it, let’s briefly explore the concept behind content writing. The fundamental theory that underpins content writing is the style you write, the keywords you choose, where you position them, and the value and relevancy of your content will help Google determine where to rank your landing page, product page or blog. Content writing isn’t the only on-page SEO you can develop to help your pages rank higher, but it is the most influential and here are five reasons why.

Effective SEO depends on strategic keyword use

The Google search algorithms used today are a far removal from the early iterations of named Google updates, such as Florida and Jagger from 2003 and 2005, respectively. During this time, the algorithm has evolved to allow for much more sophisticated methods of ranking web pages, but keywords still play a considerable role in SEO. One way to test the impact of keywords in blog posts is to use various keywords and see how much higher they rank depending on their relevancy and value to the reader.