1. Interview with specialists and partners
Businesses, especially small businesses, use content as their primary lead generation technique. And it's a proven way to generate leads, because every time a blog is on the internet, there's a chance a prospect will read it.

But it makes a big difference to have a new perspective from industry experts. Instead of monopolizing the audience with just one more blog, insights from C-level industry experts could help increase website traffic.

2. Videos for engaging and integrating forms into videos
YouTube is the second most popular search engine and you can use it to your advantage. Blogs and articles are good, but videos have become the most engaging medium of content marketing on the internet with multiple strategy generation options.

Instead of blocking your entire content library, a few video guides or informational videos can be created from them to attract organic traffic. An optional lead generation form can be embedded in these videos.

Zaius, for example, created a few videos for his Marketing Unboxed series where he incorporated a non-mandatory lead generation form, which appears if the cursor is moved over the video. All in all, this is a subtle approach to making a sales pitch while also leading to serious results.

3. Using direct messaging
Using direct mail might not make sense for many B2B marketers who rely on email marketing and a good landing page, but it's especially recommended for small businesses working on a small and well-defined target audience. A well-defined and personalized direct mail offer will do wonders for small business B2B marketers.

Direct emails can also be a viable option for marketers who have exhausted their mailing list or for those who work with mailing lists from their vendors or partners. While emails have a greater advantage of economies of scale over direct mail, these companies should plan to use personalized and impactful direct mail as a lead generation strategy after carefully considering the variable costs and the cost. direct mail success.

4. Social mentions tracking
And we're not just talking about responding to tags, mentions, and comments on your social channels, but also tracking your competition. Tracking the social mentions of your competitors is a gold mine for valuable information and also for a potential prospect on social media. One can find out how different competitors prepare their marketing strategy and also benefit their unhappy customers.

For example, a social media user asks "Who's better: Salesforce or NetSuite?" These users instantly become a potential qualified lead for marketers. There are dozens of social media monitoring tools that can be used to advance your social media lead generation process.

You can also use lead generation software or an agency to support your lead generation services to help your marketing team convert more B2B leads into sales leads. Use all avenues and resources available to create a personalized Facebook ad or landing page for your target audience in your next lead generation campaign and measure the results to improve effectiveness. Marketing automation tools are ready to be widely used for years to come and use them to definitely streamline your process and increase your conversion rate.

We hope you have found these techniques interesting. Remember, not all strategies work the same, and it's best to use some form of content like your last blog post featuring a thought leadership series to engage your prospects. Also, be sure to respect the privacy of others in your lead generation efforts, especially in a tumultuous time like this. Understand your prospects, acknowledge the current situation, and always be appropriate with your message to consistently build trust and credibility.

Now is the time for you to apply these smart techniques to successfully skyrocket your conversion rate and lead generation in 2020.

Read more - https://deck7.com/blog/lead-generation-guide-for-b2b-companies?utm_source=Niranjan