1. Arrange Industry Webinars
If you are a marketer then arranging webinars is one of the ways to create buzz and demand marketing for your product or service. Of course, arranging webinars with industry experts is not that easy but again not too difficult to not even try. As a B2B company you have to connect to subject experts and maintain a strong rapport with them, so you can go in further requesting to give webinars. While giving webinars, it is advisable to give tips, strategies, and suggestions which will be helpful to your target audience.

What is the best time to organize a webinar? What tools are used for recording? When should webinar promotion emails be sent? These are the questions that webinar organizers frequently need to answer. Deck 7 studied and collected data from over 5,619 webinar campaigns run for various industries and came up with a detailed webinar benchmarks report. It answers your most common and critical questions about webinars and gives tips for organizing and promoting webinars, and strategies for getting the desired number of attendees for your webinar.

2. Update Website with Amazing Blogs
Writing and publishing blogs continuously on your website is good for both, readers as well as your marketing automation plans. If how to bring traffic to your website is the question, then you have to find amazing demand generation content related to your company product and give some value to your readers. If you are finding it difficult to get an idea of what problems or challenges are faced by your customers, then you can easily reach out to your sales team who can give you potential questions to write blogs with answers to those questions that perfectly fit the points that you are targetting in your marketing strategy. This content marketing strategy is an excellent way to create and syndicate quality content.

3. Best Use of Social Media
Increasing use of the internet has resulted in the importance of social media. Sites like Facebook, Twitter, Instagram are no longer just for entertainment. They are giving a great inbound marketing opportunity for companies to maintain a good relationship with customers. You can interact with your social media followers with what you offer and it will automatically generate demand for your offering.

With proper social media strategy planning, you can always find what type of content can work for you. The next step you do after this is engaging with your customers by responding to their messages. This will also help you segregate people who are just watching your ads or posts and people who are actually more interested.

And finally, with the best use of this inbound marketing activity, you can constantly remind your users what offer and how best you can offer a service to resolve their problems.

Takeaways
Demand generation is a never-ending process for businesses. Depending on the results you are getting for your demand generation campaign, necessary actions need to be taken and monitored.

Some of the basic or generalized things you can include in any demand generation strategy for your business are:

1) Educate people on the product need

2) Raise brand awareness

3) Show the benefits of choosing your brand

Keeping these points in mind, you can proceed to make a strategic demand generation plan to bring more customers to your door in 2020.

Read more: https://deck7.com/blog/lead-generation-guide-for-b2b-companies?utm_source=Niranjan