The BDA strategy is proving to be a universal technique applicable across different kinds of marketing like webinar, product, and service marketing. The best part about this plan of action is that it works for different types of product marketing strategies. When in doubt, use this strategy to introduce a new product in the market and see your product succeed in no time.

Before You Start:-
Product marketing is a long process. Right from product inception to launching it into the market, there are too many layers involved in the product marketing process flow. Before you finally present your product in the market, make sure you perform the following:

- Regular reminders about your product launch
- Create buzz around the highlights of your product
- Give out interesting facts and benefits of your product
- Find new ways of marketing your product through social media

During the Process:-
Your product marketing methodology is not going to stay the same across all products. Hence, as product marketing managers you need to be proactive once you have launched your product. Some product marketing responsibilities that you have once the product is set in motion are:

- Keeping your potential customers engaged through different activities
- Conducting polls and surveys to know how your audience is responding
- Giving out personalized messages as much as possible

After the Launch:-
The product marketing process should continue even after you have launched the product. Once the product is out there in the market there are various ways in which your potential buyers might perceive it. Thus, to ensure your SaaS product marketing strategy is a success and align product marketing and sales enablement, you need to conduct after-launch activities like:

- Retargeting through different mediums
- Repurposing relevant existing content
- Being spontaneous in your responses

Read more - https://deck7.com/blog/b2b-product-marketing-the-key-to-high-business-roi?utm_source=Niranjan