Professional hair care products study scope covers products used for back bar services and retail sales as well. Back-bar products are used for services in the salon while retail sales include over-the-Counter or take-home products and sales made through retail formats such as speciality stores, pharmacy stores, online stores and others. The German professional hair care product market has been segmented based on the product categories such as coloring, perming & straightening, shampoo & conditioners and styling. The Professional hair care products market in Germany is estimated to reach $797.9 million by 2020.

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Germany, presently with a median age of 46 years in 2014, was poised for an ageing demographic with a reduction in total population in the coming decade. 75% of German population is urbanized and draws cultural influence in terms of fashion by the neighboring countries such as Italy and France. This is frequented by the international fashion shows &beauty events and celebrity endorsements thatspur the market growth. Owing to economic slowdown which has resulted in lower growth in disposable incomes, German professional hair care is exhibiting sluggish growth since few years and expected to follow the same trend during 2015-2020.

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Coloring holds the major share in the German professional hair care market followed closely by shampoo and conditioning. Coloring segment exhibits the highest growth owing to an ageing demographic which looks for grey hair coverage.

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Procter & Gamble Co (P&G) leads the German market with its domestic brand Wella being one of the most preferred hair color brands. L’Oreal Professionnel, Kerastase, ShuUmeura, Redken, Schwarzkopf, Goldwell, Glynt and Paul Mitchell are the other prominent brands.In Germany demand for treatments is on rise, which is propelling the manufacturers to launch more hair care products, especially hair mask, oil, shampoo and conditioners, for instance Paul Mitchell launched Tea Tree, Super Strong and Lemon Sage hair lotions for treatment.

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