Problem Statement- Too much textual information causes memory similar to that of a goldfish. Solution- VISUAL CONTENT!

Not just us, but science too is yelling that 65% of the population can fetch and store more from visuals. Graphics have turned into the key which unlocks greater potentials of easy comprehensibility. So, for striking a string of emotions in minds and establishing a connection, boost your content with visual creation!

Here’s why Animated Videos are the need of the hour
Appeal Factor
Ask someone to pass a textbook to you. The first thing that will grab your attention is millions of colours fit in a box. Yes, images will mark their way to your minds. Visuals are always more interesting than plain texts. But what if you could also present plain texts in a playful manner? Animation has the power to do both for you! Kinetic Typography is a super cool and attractive way to stage your point precisely, with innovation. Add elements and grant them the liberty to have fun with motion and woosh! You already have a great MP4 file ready! To wrap this point, visuals make a stronger appeal than a normie immobile object.


Simple Communication
Before we jump on to this point, let’s take a few notes. We did some research and here’s what we found-

Brain welcomes visuals and hence, around 90% of the data going to it is visual.
Millions of nerves link our eyes to our brain. They avail a DM facility!
Eyes can perceive around 25-50 frames per second.
And the last point we would emphasize on. If our brainy brain can take 50 frames a second, then why keep it limited to one page and one image? Still not convinced about the power of visuals? Let’s give you a constant image and set it to compete with the text.

Run through questions
Did your eyes go to the image first?
Didn’t you understand the meaning immediately by seeing the graphics, without reading text?
Even we felt the same!
So, we touch on the conclusion and agree that visuals> texts. Let’s move ahead

Catalyst For Emotional Connect
We will leave you with this video. It’ll explain the point to you better than we do with words.


Okay, we said that we will let the video explain the point to you and we guess it served the purpose! Waari is a motion graphics based short film made by us. With typography and basic animations, the film made it big in the fests and bagged awards. The emotions walked straight to the audience and we were showered with love. The typography, the feel and the storyline of the film triggered many emotions. Static graphics and text perform storytelling but videos complete the cycle by adding one thing that statics lack speed! Videos offer you a direct connection with your audience.

The Fun Factor, duh!
We understand that business is important but entertainment won’t hurt a bit! Animation adds the fun factor to videos and ensures that they leave an imprint on the minds. With the ooh! factor, the audience experience a wave of interesting

points hitting them and they won’t even mind surfing with it. And if the people feel great, they share the content, which apparently travels to a larger mass audience. Animation is a win-win situation for all!


Basically, the animation is the present and is also going to be the future of all things good. Information and entertainment are packed and delivered directly to your screens. And you want it to be perfect, don’t you? Hello. Meet Creative Splash. We are an animation, media and VFX house and we specialize in creating all kinds of videos that will fulfil your platter. To be precise, advertisements, product videos, explainer videos, TVC’s and everything you need for a brand is done by us. Reach us at [email protected] or you can also ring us at 8554982761!