Virtual reality i.e. V.R. is a content that produce or creates a completely alternative reality displayed with the help of VR helmets, smartphones, and other digital devices. Either it can be linear video or 3D simulations. The related aspect is the effect of presence and sensation of the immersion into another space – anything that may embody the fantasy of a writer, designer or developer.

Due to the different angular displacement of images for the right and left eyes, viewers see the voluminous picture surrounding them. And thanks to positioning sensors in the displaying device, any movement of the viewer is transferred to the virtual world.

To try the effect of the three-dimensional video, you don’t even need to have virtual reality glasses. You can simply change the viewpoint by swiping the screen with your finger or with a mouse on your PC.Interactive VR- content is which responds to user actions. In many computer games and even in mobile games you found it. Usually, to start interacting with the content, the person just needs to look in a certain direction. Viewer has a special controller, then it can select, move, change and delete objects without using the context menu

V.R. means Virtual Reality and A.R. Augmented Reality these markets are expected to grow fast in the next few years. First from consumer uptake of VR gear and content its growth derives. This is mainly based on games. The major growth comes from the industrial uptake of AR technology and services is later on. As per earlier expectations and comparison all development of the VR/AR gear market so far has been a disappointment. Actually basic main obstacles or problem for quicker consumer uptake have been high prices, requirements of the computing devices, cyber sickness, and the chicken-and-egg-situation with the development of gear and content. In VR basic workflow all media includes content production, distribution, and consumption. In the VR workflow there are multiple parties involved.

The production of 360 videos differs from the traditional production of 2D videos in several ways in terms of narrative, filming, sound, and postproduction. The challenges of delivering the video and providing a seamless end-user experience are even bigger. Now a days there are no established business models for 360 videos or other kind of VR/AR content yet. Companies are still doing mainly pilots and PR-oriented try-outs in order to learn the new technologies, and to understand their commercial potential and requirements concerning skills and resources. The main ways to finance productions are sponsoring, subcontracting, branded content, and public subsidies. Advertising is also becoming a relevant model. These days it is challenging to get VC funding for VR/AR companies, as the expectations of the early hype have not been fulfilled. Now in these days many companies has developed technology, software and tools are in a perfect or stronger position to get VC funding than the content production companies.

For mass distribution or broadcasting there are no established VR/AR platforms yet. For that to reach toward the larger audiences Social media services are primary channels. There is a possibility that Media houses have also created their own standalone applications. For more or excesses immersive content gear platforms are very important but limited from consumers’ point of view. There are already many established digital distribution platforms for VR games. We analysed the current Finnish VR/AR industry landscape, and categorised companies’ products and services into three areas: tools and platforms, production, and applications/content. There are many companies in Pune but Creative Splash is one of the best company in Pune who handle AR VR perfectly. In addition to these Creative splash is also a remarkable number of VR utilizer, which represent any industry or branch.

Augmented Reality, AR, allows overlaying the virtual content over the real objects. Is augmented reality the same as virtual reality? AR enhances reality by adding digital information to it, so the user is still in contact with the real environment through a arietta of devices: AR headsets, laptops, tablets, smartphones etc. Augmented reality has a lot of implementations but the most famous are AR games.The possibilities of augmented reality are limited only by the hardware capabilities of digital devices. The first ever AR-app was a native application for smartphone, working on the principle of adding textual overlays to the image from the camera.

A huge contribution to the development of AR technologies was provided by Google project – “Tango”, which is developing hardware, as well as software, for smartphones. Devices that support Tango technology have additional sensors that allow collecting and processing data on the exact locations of the objects around you.