Films are one of the amazing way to tell a story, to communicate. They have more personality than static images/posters, huge energy if you do them correctly, and the ability to impact your audience strongly. They also take a lot of time to make but if efforts goes in right directions, what we see after that is memorable.

At Creative Splash, just like at any other fast growing studio, we make product films for clients, those film makings goes with the process that includes a wide range of skills including script development, storyboarding, creative direction, set design, lighting, video, audio, Motion Graphics, and post production and right people on in-house creative team.

At Creative Splash, while making any product film we mainly focus on the product’s and service’s unique selling point, comprehensive information, depth in emotions and a sense of story which will target audience and the market environment.

Our process goes as follows:

· Script: The script is the blueprint or template of the film. Like a blueprint for a physical construction, such as a multiple level building, if it’s faulty the building will fail similarly if script is strong; film automatically takes hold on audience strongly. At Creative Splash, we always start with a concept that later transform into a good script.

· Storyboard: One of the most important stages of planning out a film is creating a storyboard.It’s made up of a number of squares with illustrations or pictures representing each shot, with description about what’s going on in the scene and what’s being said in the script during that shot. At Creative Splash, for storyboard we as a team sit together and everyone give thought on storyboard which makes it more creative and stronger.

· Sound: Any film is incomplete without a sound. It enhances the film and takes it to next level. Creative Splash’s team always looks for a perfect sound track or background music that would go with brand, product and script of the film.

· Production: Production process completely depends on the script of the film. Sometimes we go for a shoot, set design or sometimes we choose computerized way to show a scene, i.e. 3D animation or motion graphics.

· Post-Production: Post production of the film always helps to upgrade the quality of the film. At Creative Splash we focus on motion graphics and color correction part to get better version of the film.

One must have got an idea that product films defines why and how the company products are worth to the customer, can show how the product is superior to its other competitors. Be it for TV, Internet or any other medium of communication, in this respect the product films are a amazing way of marketing and sale strategy. If focused in the right way, a great product film can do wonders for a any small company to MNC.