[Melbourne, 28/07/2017] - The Sphere Agency, a Melbourne-based advertising agency, provides its clients insight into consumers’ pulse with their research service. Their research methods include brand workshops, market research, consumer profiles and competitor analysis.

Brand Workshops

Before an external research, research into the client’s brand can be done. The Sphere Agency can guide its clients through defining their brand’s goals, challenges, values, and mission. The results of the workshop/s are used to frame a campaign’s marketing strategy.

Market Research

Market research is used to gather information such as the needs and preferences of the consumer. The Sphere Agency can also look into how the target market may perceive or react to a new service or product or the past and predicted trends in a market.

Consumer Profiles

The Sphere Agency has years of experience in analysing the attitudes and values of various Australian markets. The agency draws consumer profiles by accessing data sets of Roy Morgan, and Nielsen and OzTAM’s television audience measurement.

Competitor Analysis

The Sphere Agency analyses the strength and weaknesses of their client’s competitors to create strategies for their clients. The advertising agency analyses both the business performance and media presence of the competitors.

The Sphere Agency backs their creative strategies with research and experience to ensure that their clients achieve high ROI. Those interested can contact The Sphere Agency by phone on +61 3 8679 2200 or by e-mailing them at [email protected]. Their office is located on Level 1, 6 Palmer Parade, Cremorne, Melbourne, VIC, Australia.

About The Sphere Agency

The Sphere Agency is a full-service advertising agency based in Melbourne. Its services include the creation of content for different platforms such as digital print, media, digital and direct response. They have worked with clients such Rosella, Tutti Frutti, and Cha Time and with celebrities such as Dane Swan and Black Eyed Peas.

For more information, visit their website at http://www.thesphereagency.com.au/