Global Aromatherapy Diffuser Market size was valued US$ XX Mn in 2019 and the total revenue is expected to grow at 9.39% through 2020 to 2027, reaching US$ XX Mn.
Global Aromatherapy Diffuser Market Overview:
Aromatherapy uses plant ingredients & plant oils, with essential oils, & other fragrance mixes for cultivating physical well-being. Aromatherapy diffusion is the method of diffusing essential oils so that their fragrance fills a room with the natural scent. There are a huge number of essential oils available, each with its own therapeutic characteristics. Also, there are many aromatherapy diffusers & diffusing devices available. Aromatherapy is gaining popularity as a form of substitute medicine. A study of both human & animals has shown that aromatherapy oil can have both intoxicating & soothing properties. It is used for many applications, with pain relief, mood enhancement, & improved cognitive function. Besides this, it is also considered to deliver respiratory, disinfection, decongestant, & psychological aids. These positive properties of aromatherapy on both the immune system & the central nervous system of the humans are the pouring influences for the development of this market.
Aromatherapy diffusers deliver a safe substitute to aromatherapy candles, lotions, & soaps. For example, candles, both perfumed & fragrance-free are often made with deadly paraffin wax which gives off unsafe vapors such as benzene & toluene the same vapors found in diesel fuel exhaust. This, in turn, to help the development of the aromatherapy diffuser market. Moreover, the usage of aromatherapy diffuser gives the consumer freedom, to make blends of its own choice which is not possible while using aromatherapy soaps & lotions. The aromatherapy diffuser also prevents insects. However, the absence of consciousness about the use of essential oil diffuser can hinder the growth of the aromatherapy diffuser market. Rising health awareness, easy accessibility of diffuser in retail as well through online channels to start the development of this market.
Distribution Channel Overview:
Aromatherapy diffusers are provided through many channels with retailers, supermarkets & hypermarkets, e-commerce, & others. The retail segment is expected to witness an extensive growth during the forecast period as customers prefer retail stores over other options due to customized services offered.
Customer-buying behavior has been changed over the last few years due to factors like product availability, variability, selection of desired delivery time, & eye catching offers & discounts; encouraging customers to opt for retail shopping. However, dynamics counting budget constraints make online shopping suitable as customers tend to focus on products that fit in their budget without compromising on the content, brand, & quality.
E-commerce segment held a major market share in the 2019 & is estimated to arise as one of the fastest-growing distribution channels during the forecast period. Growing number of internet users in developing & established countries is likely to push the demand for products which are available through online channels during the forecast period. In addition, the trend of online shopping is on the escalation on account of the ease of availability provided by e-commerce websites.
Key companies favor selling their products to supermarkets & hypermarkets since it is easy to deal with big retailer than to supply to a small self-governing retailers. In addition, supermarkets make more sales associated to other channels as they have contact to a bigger customer base. New entrants in the market opt to sell their products in supermarkets & hypermarkets, as it is an effective way to rise brand consciousness.
Amongst the geographies, North America accounted for the major market share in the aromatherapy diffuser market. The U.S held the main market share in the region. The development in this region, is primarily responsible, due to growing awareness about the use as well as about the aids offered by aromatherapy. Aromatherapy diffuser are progressively adopted in the home for the treatment of stress, depression, & anxiety. Apart from this, the occurrence of aromatherapy diffuser companies in this region, easy accessibility of diffuser in retail stores as well as through online channel are contributing to the development of the aromatherapy diffuser market in this region. Asia Pacific region is expected to grow at the fastest CAGR, over the forecast period, due to growing awareness about the product & increasing disposable among the people of this region.
Global Aromatherapy Diffuser Market1
The objective of the report is to present a comprehensive analysis of the Global Aromatherapy Diffuser Market including all the stakeholders of the industry. The past and current status of the industry with forecasted market size and trends are presented in the report with the analysis of complicated data in simple language. The report covers all the aspects of the industry with a dedicated study of key players that includes market leaders, followers and new entrants. PORTER, SVOR, PESTEL analysis with the potential impact of micro-economic factors of the market have been presented in the report. External as well as internal factors that are supposed to affect the business positively or negatively have been analyzed, which will give a clear futuristic view of the industry to the decision-makers.
The report also helps in understanding Global Aromatherapy Diffuser Market dynamics, structure by analyzing the market segments and project the Global Aromatherapy Diffuser Market size. Clear representation of competitive analysis of key players by Product, price, financial position, Raw material portfolio, growth strategies, and regional presence in the Global Aromatherapy Diffuser Market make the report investor’s guide.
Global Aromatherapy Diffuser Market, By Application
• Spa & Relaxation
Global Aromatherapy Diffuser Market, By Product
Global Aromatherapy Diffuser Market, By Distribution Channel
Global Aromatherapy Diffuser Market, by Region
• North America
• MEA & Africa
• Latin America
Global Aromatherapy Diffuser Market Key Players
• Aromis Aromatherapy
• doTERRA International
• Edens Garden
• Nu Skin Enterprises
• Organic Aromas
• Young Living Essential Oils
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