The Sports Sponsorship Global Market Report 2023, provides comprehensive information on the sports sponsorship market across 60+ geographies in the seven regions - Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa for the 27 major global industries. The report covers a ten year historic period – 2010-2021, and a ten year forecast period – 2023-2032.

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As per The Business Research Company’s Sports Sponsorship Global Market Report 2023, the market size is expected to grow from $60.09 billion in 2022 to $63.74 billion in 2023 at a compound annual growth rate (CAGR) of 6.1%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The global sports sponsorship market size is expected to reach $79.42 billion in 2027 at a CAGR of 5.7%.

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Technological advancements are a key trend gaining popularity in the sports sponsorship market. Companies operating in the sports sponsorship market are adopting new technologies to grow in the market. For instance, in October 2022, Meta, a US-based technology company, launched Xtadium VR (virtual reality) app for its Oculus Quest 2 headset. Xtadium is a platform that provides VR streams of sports events in 180 degrees and up to 8K video quality. The platform includes real-time statistical overlays and offers eight different camera angles, providing a more personalized viewing experience for the users. It allows users to watch live events, on-demand replays, and immersive highlights. The goal of Xtadium is to use VR technology to emulate the experience of being at a sporting event as closely as possible.

The sports sponsorship market is segmented:

1) By Type: Signage, Digital Activation, Club And Venue Activation, Other Types

2) By Application: Competition Sponsorship, Training Sponsorship, Other Applications

North America was the largest region in the sports sponsorship market in 2022.

The table of contents in TBRC’s sports sponsorship market report includes:

Executive Summary
Sports Sponsorship Market Characteristics
Sports Sponsorship Market Trends And Strategies
Sports Sponsorship Market - Macro Economic Scenario
Sports Sponsorship Market Size And Growth
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Africa Sports Sponsorship Market
Sports Sponsorship Market Competitive Landscape And Company Profiles
Key Mergers And Acquisitions In The Sports Sponsorship Market
Sports Sponsorship Market Future Outlook and Potential Analysis
Appendix
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