The majority of people searching on Google these days look for products and services in their own area, which is why the demand for local search engine optimisation has grown exponentially over the past few years, taking into account that more than half of people use their mobile device to search while on the move.

Forty-six percent of all searches on Google include a location with eighty-seven percent of people using search engines to find local businesses. At the same time, seven-five percent of consumers will use a voice search to find businesses, while twenty-eight percent of local searches result in a purchase. At the same time, seventy-eight percent of mobile local searches result in an offline purchase.

Location services make up almost half of all the searches carried out on Google on a daily basis with over three billion queries on search engines each day. Over 1.6 billion daily searches include a location. This is a big opportunity for small to medium-sized businesses and why local search engine optimisation UK companies are experiencing a rise in demand.

Search engines are the first source that users will rely on when looking for products and services in their local area. Having a reliable and proven local search engine optimisation strategy in place can put smaller businesses ahead of their competitors, helping them reach quality users and directing them to their websites.

“One in three people use their smartphones when searching for products, before visiting the physical store,” said Ben Cooper, the Sales Manager at Cartoozo, a leading local search engine optimisation UK company. “The higher the ranking in local results, the higher the chance of a click to the company website. The companies that are high in local rankings attract more than twenty-four percent of all consumer clicks. Taking into account that eighty-six percent of people will search for the location of a business on Google Maps, having a Google Business Page is essential to local SEO success. Our team has extensive experience providing proven local SEO services companies can trust to help them improve their ranking and reach their target audience with confidence.”

About Us:

Cartoozo is a multiple award-winning internet marketing agency with over ten years of experience in the online marketing environment. This company has an active customer base of over three hundred with their customers being based around the world. This company helps its customers achieve online success with a host of packages designed to meet their customers’ needs and budgets. Cartoozo offers a host of expert services ranging from web design to search engine optimization and copywriting to pay-per-click advertising, just to name a few. They have a team of experienced and dedicated technicians and the entire team focuses on customer satisfaction at all times. To find out more, visit http://www.cartoozo.com.