Internet marketing is constantly developing and evolving with new ideas being introduced almost every day. As they continue to change, internet marketing strategies must be adapted to meet the latest trends.

In 2023, we are seeing smaller businesses increase their use of influencer marketing to stay up to date with the 2023 trends. Influencer marketing has grown substantially over the past few years, along with platforms including TikTok, where it's essential to be authentic to achieve success. The increase in influencer marketing shows great promise for smaller businesses. Small businesses can build their audiences using social media. Interestingly, sixty-one percent of consumers will trust a product recommendation from a friend, family member, or influencer, while thirty-eight percent will trust the recommendations from a brand.

Another change to expect in 2023 is the increase in the use of chatbots. Chatbots have become ways for brands to connect with customers through these chatbots, companies can be accessible and responsive to their users. Chatbots are also effective in gathering information about customers. Chatbots are going to continue growing as artificial intelligence becomes more effective and smarter.

SEO continues to be important to business online success and this year, having a proven internet marketing strategy is essential. There is more emphasis on optimizing different types of media, including videos and photographs this year.

“Niche content is another trend we are focusing on this year,” said Ben Cooper, the Sales Manager at Cartoozo, a leading internet marketing company in the UK. “Every business has its niche, which is specific to what they do, whether it is a product or service. Niche content has grown in popularity this year with specific keywords that interest potential customers.”

Creativity is also a new thing to watch for when it comes to internet marketing in 2023. Digital marketers have a short time frame to capture the attention of a potential customer. Social media has shifted to short-form videos and storytelling to grab attention. This means being creative is more important than before.

About Us:

Cartoozo is a multiple award-winning internet marketing agency with over ten years of experience in the online marketing environment. This company has an active customer base of over three hundred with their customers being based around the world. This company helps its customers achieve online success with a host of packages designed to meet their customers’ needs and budgets. Cartoozo offers a host of expert services ranging from web design to search engine optimization and copywriting to pay-per-click advertising, just to name a few. They have a team of experienced and dedicated technicians and the entire team focuses on customer satisfaction at all times. To find out more, visit http://www.cartoozo.com.