[01/05/2019, California] – Apricot Lane developed a host of digital and online resources to make sure franchisees have access to the support they need to drive sales and grow their business. These resources are available to franchisees as part of their investment.
Marketing and Social Media Support
Apricot Lane franchisees have access to an in-house advertising agency. They can use the company’s marketing resources website to plan marketing campaigns and programs. Apricot Lane’s in-house advertising agency takes care of the campaigns and marketing resources. The company’s library of general marketing and graphics resources are also available to franchisees.
Additionally, Apricot Lane has an exclusive Facebook group for marketing, merchandising, operations, buying, and social media assistance. Here, franchisees can reach out to fellow investors for advice, pick up tips and tricks from other members, and share their experiences.
Access to a Resources Portal via Private Intranet
Apricot Lane has partnered with the Cambeo Group to offer franchisees a resource library accessible through a private intranet. The password-protected portal contains:
• Updated and downloadable confidential operations manuals
• Video tutorials on selling, customer service, and store operations
• Customer service modules
• Automated assigned staff development and training program
• Customer surveys
• Sales competencies
• Recorded Apricot Lane continuing education webinars
Franchisees can also take advantage of the portal’s unlimited, free on-call executive consulting. They can receive help in areas such as human resources, finance, and more.
About Apricot Lane
Apricot Lane is a fashion and gift boutique franchise headquartered in California. The company opened its first store in 2007 and now has more than 75 franchise stores. Its franchisor, Country Visions, plans to add 15 to 20 more stores each year. Entrepreneur Magazine recognized Apricot Lane as one of the Top 50 Hottest Franchises in 2008. The company has also consistently ranked on the magazine’s annual Top 500 Franchise List from 2009 to 2017.
To learn more or to schedule an introductory call, visit apricotlanefranchise.com.