If you are living in a metropolitan city, no matter where you are located, you probably have some form of taxi booking service in your neighbourhood already. Businesses like Uber have transformed the entire private transportation industry and left companies running after apps like Uber. This is where Digital Marketing for Taxi Services like BrandBurp come to aid. Today, we’ll discuss 6 steps to boost your taxi booking sales with the help of BrandBurp.

How to Grow Your Taxi Business: 6 Tips By BrandBurp
Check out these 6 tips and tricks each agency offering Digital Marketing for Taxi Services would recommend:
Online Presence and Promotion
The very first step to take is to get yourself a nice, responsive, and visually appealing website. 80% of the online population has bought something online, and 71% believe they are going to get a good deal online.

Social Media Presence
You can imagine the potential of social media in creating a huge customer base as 71% of internet users are social media users too!

Get yourself a business account on popular social media platforms such as Facebook, Twitter, Instagram, YouTube and anything that you can lay your hands upon. Regularly update your taxi business page with relevant content like articles, videos, images and other media.

Reach Out through PR and Media
Businesses like Uber also depend on traditional media and PR tactics to expand their customer base and get new ones. You can publish interesting guest blogs in the local media and even create video content for TV and radio. If you don’t have in-house talent, you can go for a PR firm that will take care of things on your behalf.

Targeted Advertising
You have a higher chances of conversion when you target a person who has shown interest in your ride-hailing service. The same applies to advertising, so always choose the best Digital Marketing for Taxi Services!

Through the use of algorithms, and customer behaviour and preferences, you can zero in on your target customer group on various platforms. Then you reveal them to your advertisement, and they are more likely to choose your services over your competitors.

Fleet Branding: Exclusively Suggested by BrandBurp
You might have seen the logo of Rapido or Ola on the cab that comes to pick you up. This monster plan of placing your logo or enveloping your fleet taxis in your company’s branding is a great way to reach out to more passengers.

91% of other drivers notice advertisements on vehicles and 35% study them with close attention.

Driver Recruitment
You will need to hire as many drivers as possible to run your taxi business, says BrandBurp. Businesses like Uber sign up drivers who have their vehicles as this reduces the cost of creating and maintaining a fleet.

Conclusion
Everyone has an Android today, and as a result, cab-booking apps are becoming more common than ever. Want one for your brand too? Contact BrandBurp, the best app development and Digital Marketing for Taxi Services agency in Australia!

Additionally, you can boost your taxi business by adding alternative payment methods to your taxi booking app, collaborating with transportation agencies and hotels and using promotional campaigns.