Lack of availability of fresh fruits and vegetables made people of the Middle East & Africa lean toward frozen fruits and vegetables. An increasing number of distribution channels consisting of offline and online stores and increasing international trade of exports and imports are the major elements for the advancement of the frozen ready fruits and vegetable business in the global market. Nowadays people have been most attracted to frozen fruits and vegetables to get relish the taste of those, which are not readily available.

According to the report “Global Frozen Fruits & Vegetable Market By Value, By Region (North America, Europe, Asia-Pacific, Latin America, Middle-East, Africa, (Trend & Forecast) Outlook, 2025” frozen fruits and vegetables have been among the fastest-growing products in the frozen food market which have grown at a CAGR of above 4% in the last few years. This market is largely supported by the dominant European frozen food market with the consumers increasing attention towards varied and healthier eating habits. This increasing adaption is going to drive the market with increasing adaption clocking the expected growth rate to expect to be around 5% till the year 2025. Apart from this, the revenue share has been generated largely from the region like the Asia Pacific and North American regions. Major companies active in the segment with many innovations in the product some of those key players are General Mills, Kraft Heins Company, McCain Foods, Nomad Foods, etc.

Ongoing trends in the market

IQF or Individually Quick Frozen which suggests that all the items in a frozen food parcel are frozen exclusively and not as a block. The strategy includes going of each fruit and vegetable through a blast chiller on a transport line or conveyor belt. This guarantees freshness in the food items significantly after defrosting.Fruits like Lychee, Durian, Yellow Dragon Fruit, Guanabana, Sweet Granadilla, Mangosteen, Cape Gooseberry, Carambola, Guavasteen are very rare with unique taste and a high level of vitamins and minerals present in them. Such varieties of the fruits that were rarely seen in the customers' locality is now made available through frozen techniques. Latin America exports the fruits in large quantities to European and American nations because these regions are not suitable for farming the exotic fruits.

The world is becoming aware of such fruits and vegetables and the demand for it is increasing. The people are becoming concerned about their own health, this type of fruit availability is rare, and so the frozen exotic fruits are exported so that fruits remain fresh after many days also.