Increasing market penetration of advanced level of genetic research are also supporting the growth of live animals. The extraction of animal genetic materials such as semen and embryo for transferring desirable trait to the next generation has registered a high growth in the global industry. Artificial semen and embryo from cattle and porcine are traded internationally and are used to produce a quality stock with enhanced and customized trait, fitting the end consumer’s requirement. The technological advancement in both artificial insemination (AI) and embryo transfer such as upgradation of AI technology to sperm sexing technology has led the market to produce more precise and efficient herds through genetic materials.

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The trends of the animal genetics market vary across different geographical regions. The animal genetics market holds a prominent share in various countries of North America, Europe, Asia-Pacific (APAC), and Rest-of-the-World (RoW). North America is at the forefront of the global animal genetics market, with high market penetration rate in the U.S., Canada, and Mexico, which are expected to display robust market growth in the coming five years.

North America, followed by the Europe region, generated the highest revenue in the animal genetics market in 2018. North America has been experiencing a rapid growth in the animal genetics market in the past few years, owing to the increasing technological advancements, high investments in related research and development activities (R&D), increasing consumption of animal-derived protein, rising focus to identify genetically superior breeds, and increasing prevalence of various zoonotic diseases.

Europe generated the second highest revenue in 2018. High revenue generation was majorly credited to the increasing use of advanced genetic technologies and genetic services for quality breeds and large-scale production, and expansion strategies undertaken by the leading players. The Asia-Pacific region is the fastest growing market in the animal genetics industry. High population density and increasing urbanization in the region are constantly pressurizing food producers to increase the production rate of livestock animals to meet nutritional demand.

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The competitive landscape for the animal genetics market demonstrates an inclination toward companies adopting strategies such as mergers and acquisitions, business expansion and contracts, partnerships, collaborations and joint ventures, and product launches. The major established players in the market are focusing on business expansion and contracts to increase their customer base and enhance their business and regional products segment, whereas the relatively less adoptive strategies comprise mergers and acquisitions. Hendrix Genetics BV, Cobb-Vantress, Semex, H&N International GmbH, Hubbard, Viking Genetics, Aviagen Group, and Mars Petcare are some of the prominent players in the animal genetics market.

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