Middle East and Africa Sports Drink Market was worth USD 3.48 billion in 2016 and estimated to be growing at a CAGR of 3.1%, to reach USD 4.06 billion by 2021. Sports Drinks are beverages whose stated purpose is to help athletes replace water, electrolytes, and energy before or after training or competition.
Athletes actively training or fitness enthusiasts lose electrolytes by sweating and expending energy. A stated purpose of sports drinks, which provide many calories of energy from sugars is to improve performance and endurance.
The Middle East and Africa Sports Drink Market is driven by factors including the keen interest of the millennial generation in sports, inclination towards fitness, increasing disposable incomes and willingness to pay for health products. The increasing number of fitness centers and health clubs also contribute to the growth of the market. However, the growing inclination of the market towards organic and natural products due to lesser side effects acts as a constraint on the growth of the market.
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The Middle East and Africa Sports Drink Market is segmented on the basis of type, Ingredients type, and packaging and by distribution channels. On the basis of type, the market is segmented into isotonic, hypertonic and hypotonic. On the basis of ingredient types, the market is categorized into Aqua/Water and Additives. The additives segment is further divided into sweeteners, polysaccharides and oligosaccharides, flavors, acidulates and others. On the basis of packaging, the market is segmented into bottle, can, and others. On the basis of distribution channels, the market is divided among modern grocery retailers, traditional grocery retailers, and non-grocery specialists.
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The Middle East and Africa Sports Drink Market has been geographically segmented into Middle East and Africa. The market is growing slowly because of many problems the region faces, in terms of battles and also, the unstable economy. However, raising awareness among the populace with dispensable incomes and the anticipated growth of distribution channels is set to help the growth of the market.
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The major players operating in the Middle East and Africa sports drink industry include PepsiCo, Coca-Cola, 100Plus, Lucozade, Sportade and Pocari Sweat, 8.5 Living Essentials, Cloud 9, Extreme Drinks Co., Abbott Nutrition Co, AJE Group, Arctico Beverage Company, Brtivic PLC, Champion Nutrition, D'angelo, Fraser & Neave Holdings BHD, GlaxoSmithKline PLC.
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