Instant coffee is the soluble coffee or coffee powder prepared from roasted or grounded coffee beans. Although fresh coffee dominates the coffee industry, instant coffee is gaining prominence globally because it is easier and quicker to make.
Instant coffee has extended popularity in the market specifically due to the expediency that it provides to the drinkers on different scales. This beverage is recognized to offer consumers an advantage in terms of time since the preparation of instant coffee is faster and easier, when likened to regular coffee.
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The global instant coffee market is driven by factors including the increasing popularity in the market specifically due to the convenience provided to the drinkers on different scales, the availability of instant coffee across different channels, and the moderate price of consumption coupled with the decline in demand for aerated drinks in the global market. However, the required market penetration and the averseness to coffee propagated by a part of the populace are some of the restraints faced by the market.
The Global Instant Coffee market is segmented on the basis of Distribution channels and packaging type. On the basis of distribution channel instant coffee categorized into: B2B and retail stores. The B2B segment is further bifurcated into hotels, and restaurants, among others and the retail segment is bifurcated into online and offline channels. The offline channel is further segmented into departmental stores and supermarkets & hypermarkets among others. Based on packaging type, the instant coffee market has been segmented into jars and sachets.
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The market has also been geographically segmented into North America, Europe, Asia-Pacific, Latin America and Middle-East & Africa. In 2015, North America led the global Instant Coffee market in terms of market share. The market for these Instant Coffee in Asia-Pacific area is amplifying because more consumption. The Asia-Pacific and other rising nations are foreseen to develop at a quick pace in the Instant Coffee market in the following years when compared with the seasoned markets of developed regions.
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The major players operating in the Global coffee industry include Nestle S.A. (Vevey, Switzerland), Starbucks Corporation. (Seattle, Washington, U.S), Jacobs DouweEgberts (DK Amsterdam,Netherlands), Strauss Group Ltd. (Petah Tikva, Israel), Matthew Algie& Company Ltd (London, U.K), The Kraft Heinz Company (Illinois, U.S.), Tata Global Beverages (Kolkata, West Bengal), Tchibo Coffee (Hamburg,Germany), Keurig Green Mountain.(Vermont, U.S.) and Unilever Plc. (London, U.K.) among others.

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