Since 2017, the popularity of Mini Car Freezer on several major domestic e-commerce platforms has soared. Why has this previously unknown category suddenly entered the public's view? Does it mean that a new market, the Blue Ocean, has opened its doors to Chinese enterprises? Is it just a flash in the pan? Based on the current consumption situation in China, this article will analyze the development prospect of mini car freezer.

Mini car freezer, as its name implies, refers to the freezer that can be carried on the car. There are mainly two kinds of mini car freezer on the market. One is semiconductor mini car freezer, whose principle is to rely on electronic chips for refrigeration. The other is the compressor mini car freezer. The compressor is the traditional technology of the traditional freezer, with low refrigeration temperature, high refrigeration efficiency, ice making, fresh keeping and large volume.

Many Chinese consumers are affected by the development status and information of the industry and have many misunderstandings about mini car freezer. It is believed that the mini car freezer must be installed between the armrest or trunk of a luxury car. In fact, this is only a tiny classification of mini car freezer. More mini car freezer should be portable and can be moved freely. Moreover, in the minds of Chinese consumers, mini car freezer should be bargains worth hundreds of dollars, like car navigation systems. In fact, they are not. This is because the development of China's mini car freezer industry is not good enough. Many enterprises only focus on short-term benefits and produce low-quality mini car freezer products, causing many mini car freezer enterprises to fall into price quagmire.

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