Back ago, Search Engine Process was mainly depended on following methods -

1) Putting ample of targeted keywords together called Keyword Stuffing.

2) Increasing the number of incoming links that are all hyperlink to every other site called link farming or link wheel.

But then google realized that people were not getting the relevant answer to their search query and still there is no good website in a scenario, So that is why it introduced major updates called Google Algorithm Updates. In this algorithm almost every day, Google introduces changes to its algorithm. These google algorithm completely changed  SEO Strategies.

Here are some Google Algorithm updates in SEO  listed below and let's check out how a penalty can be removed from the same.




Google Panda Update -

Launched date: February 24, 2011

 'Google Panda' this name it gets from one of  Engineer who helps to develop an algorithm. The aim of this algorithm is to give high-quality content to web pages. 'Content Stealing' is the main factor which is responsible for a low-quality site. This process is also called as 'Farmer' because people steal the good content from the website and paste it on their website to put a site on a top at Google SERP's.

There are other factors as well that it considers like -
      
1. The article should be written by the person who has knowledge of a specific field.
2. Content has to be trustworthy.
3. There should not be any grammatical & spelling errors.
4. It should be unique, not plagiarized

Panda Update - How to Remove Google Penalty -

 1. Check if there is plagiarized content, remove it using Plagiarism tool. In case if you don't wish to remove it then use a no-index tag to web pages.
2. Keyword Stuffing
3. User-generated spam

Google Penguin Update -

It came on April 24, 2012. This is second google update which is most likely to hit you. Penguin has a lot in common with panda but it also differs from some of the factors such as link profiles. The main aim of it to penalize unnatural links to come up high on search results.
Penguin Update- How to Remove Google Penalty?

1.Should remove unnatural links
2.Should avoid link farming & link wheel.
3. Do not over optimize
4. Reduce keyword stuffing

Google Hummingbird Algorithm - 

This is third google update algorithm which cam on September 23, 2013, and the aim is to provide better search results in order to come up a site on a top page.

Before Hummingbird Effect -

1. Only Keyword based answers were there.
2. Same kind of search result.
3. Do not use user information
4. Provide option to search.

After Hummingbird Effect - 

1. Question-based (What, when, why)
2. Different results based on a different situation.
3. Conventional Search-Result.

Hummingbird Update- How to Remove Google Penalty?

1. Make use of a long tail keyword.
2. Conversational Content.
3. Enhance structured data to get a better result
4. Engaged using Content.

Pigeon Update - 

It came on July 24, 2014(US)&  December 22, 2014 (UK, Canada, Australia). This update is responsible to provide local search results to serve users in a better way.

Pigeon Update- How to Remove Google Penalty?

1. Accurate Citations
2. Make use of Local keywords
3. Listed on directories also create high-quality content.
4. Good Reviews and response to negative reviews.

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