Big companies spend millions of resources and employ human resources just to get people to listen to them. But what about the small companies that do not have such big resources or man power to achieve the results. You must be thinking that it is not possible to keep with these MNCs and big business moguls, but you are wrong. Even in fewer resources, it is quite possible to compete with the big dogs and achieve the results as good as the ones achieved with more money.

All you need to do is sit down and make a plan, which incorporates all the important elements through which you can increase your visibility and stay on the top of your game.

The basics of achieving the goal remain same, although the way to get there might be different. Do not worry if you have to take a long way to get there because of fewer resources. Instead, focus on getting there no matter how long it takes.

Stay Active

The best practice to make sure people see you and engage with your content is by making sure you stay active. Keep yourself updated with all the trends and make sure you follow them. People only take interest in the content that is relatable and unique.

Updating your status every day, posting pictures, videos, quotes is the way to ensure that you exist in market. Use highly projected keywords and hashtags. Use them in all posts so whenever some is searching for the information on that specific topic, they find you.

Make a plan and a solid strategy for content. Decide the content wisely, so you can stay at the top of your game.

Valuable Content

Facebook has dramatically changed its algorithm, which limits the unworthy posts to reach followers. This results in your page's lower organic reach, which directly affects your analytics.

The posts that do not contain valuable information are unable to reach audience, so make sure you post highly valuable and share worthy content that will get audiences' attention. People themselves will be convinced to share the posts, ensuring virality and wide reach.

There are two main ways to manage this harsh new reality: paying every once in a while to promote your most important posts and optimizing your non-paid (organic) posts for best results.

Timeliness

As I mentioned earlier that your organic reach get limited if the content is not valuable, so make valuable content. Now that is as important as the people who actually read these posts. What happens when you post original and exciting content but no one is around to see it and it gets lost with all the other ignored content? You still do not make any progress in ensuring your visibility.

For this reason posting on specific time slots and scheduling posts for prime time is very crucial. Make sure you know your target audience, their interests, their social media habits, their routines so you are able to post on the time when they are online and active.

There are a lot of free online tools like Hootsuite, Buffer or BleuPage which are able to analyze your Facebook page activity and provide you automation tools. Using these tools, you can schedule your posts to publish at optimal times for your target audience and fans. However, it is also important that you do not post too often, to the point where your followers get irritated by the over-flowing posts.

Experimenting

All Facebook pages are different depending on the business they represent. Some business have content that brings more engagements and interaction like BuzzFeed, Huffington Post etc. Some businesses like the ones working with sanitary products do not have as much flexibility to post fun content as the ones mentioned earlier.

If you have an average business with fewer fun content, you need to experiment all the type of content. Posts, images, videos, links, polls, memes and so on are the some of the option you have to give a shot at. This will help you decide that what kind of posts attracts your followers the most so you can use the same format for future use.

Experimentation is a crucial part of social media marketing. Try out different posts and compare the audience's reaction to them. It also allows you to gain insights that can help in optimizing newer content.

A large number of softwares are present in market that you can get for far cheaper price and still get maximum services. One of these softwares is the one I use personally so I will explain its features in detail here.

BleuPage

BleuPage is an innovative software that allows your businesses to promote products and build mail lists while targeting users subtly and inside their Facebook newsfeed. It creates a two-way interaction between you and your audience. This helps your business have a larger audience that views the product hence creating bigger leads and sales.

How does it work: The software allows you to create a Facebook page using inbuilt creator tool. The tool is designed in a way that makes the process easy and simple. Once the page is built, it gives you the option to custom design your posts according to your content. You can drag and drop images, videos, slide shows, opt in-forms and a lot more to embed in the post. Once the content has been posted, Facebook users can view it immediately or if you use the "Email-Marketing" feature, they would need to insert their email address in the box that helps build mailing lists. This helps deliver future content directly to the users who are interested in your product and want to know more about it.

One of the most powerful tool is "Bleupage Gating" that helps your content and posts enter the viral world of social media. With one push of a button your content gets viewed by thousands of people once you gate it. It allows users to view the information posted, but not before they have shared it with their friends, hence creating a free flow of traffic on content posted.

The software also allows you to analyze the data, identify the best performing posts and helps your business understand the trends users are interested in.

Research shows that when on social media, people spend more than eighty percent of their time looking at their newsfeed and timelines, reading information posted by other users (Friends, Pages, People they follow). This gives marketing industry an opportunity to promote their products, but since the rise in use of social media by businesses, a clutter of advertisement and information takes away the attention of audience. Bleupage being the most effective marketing tool not only lets you place your information in the audience's line of sight but eye-catching content also triggers them to respond to it. You can schedule your posts, so you do not have to worry about posting all the information at once or missing out on the posts.

Targeting Audience with Facebook

Audience targeting is an important part of social media marketing, since people serve as the fundamental entity for deciding the success and worth of your business. That is why Facebook allows you to decide your audience based on number of factors like age, income, interest, education and hundred others. The process is called audience optimization.

It is completely up to you to choose the audience you want to reach. You can choose one community or number of different communities, based on how much those people can benefit from your products.

To see what ad targeting options Facebook provides, you can go to ad creation, choose an objective and start working on creating your audience.