Last month, A.Tosh & Sons - a renowned Indian private label tea manufacturer - returned to the biggest food and beverage event of the year, Gulfood 2021. The company had received encouraging responses at the previous editions of the event too - and this year, the positive responses went up by a couple of notches. Participation at this leading business event for the A.Tosh team was indeed a grand success.

The Event Restarted F&B Business

Organised at the iconic Dubai World Trade Center on 21-25 February, Gulfood 2021 was the first live, in-person event of the year. With corporate visitors from 156 different nations and 2500+ exhibitors from as many as 85 countries, the event notched up really impressive attendance figures. With excellent face-to-face business networking opportunities and major orders, this was an eagerly anticipated event among food and beverage entrepreneurs worldwide. A.Tosh & Sons, a regular participant at past editions of Gulfood, returned as a key exhibitor at the event. As expected, the company benefited from the powerful product exposure and business opportunities at Gulfood 2021.

Maximum Safety; Maximum Business Advantages

As the A.Tosh team had already predicted earlier, this year’s Gulfood - like previous editions - had powerful competitive business benefits on offer for all participants. Representatives from the private label tea manufacturer company expressed satisfaction over both the quality and the quantity of visitors at the event - while there were top-notch scopes for boosting ROI figures as well. Gulfood has always been earmarked as an ‘essential event’ for businesses - and Tosh will be looking to exhibit at future editions of the event too.

With the Covid-19 pandemic still raging across the globe, safety was, of course, a major concern among the participants. The organisers of Gulfood did an amazing job to make everyone feel safe - so that they could conduct business without having to worry about anything. The A.Tosh personnel agreed with the general consensus among participants about Gulfood 2021 being an extremely ‘safe’ event - with the Covid-19 safety measures in place at the venue being excellent. With multiple important business orders and success stories being scripted, Gulfood 2021 was indeed successful in kick-starting business all over again, in the ‘new normal’ world.

A.Tosh Gets Business Matchmaking Benefits At Gulfood 2021

Hailing Gulfood as an ideal event for making the best industry connections, the A.Tosh team reiterated the business matchmaking advantages that were on offer at this year’s event. The process of scheduling meetings with potential buyers at the events was quick and seamless, productive discussions could be held, and there were a lot of chances to set up mutually beneficial business collaborations. In general too, the Gulfood Connexions app received a lot of love from all Gulfood 2021 participants.

Finding and connecting with the ‘right’ visitors at the event was also a breeze - with people from all over the world taking part. Taken together, Middle East and Asia made up ~80% of the total number of attendees at this year’s Gulfood show. Exhibitors had ample chances to connect with leading F&B entrepreneurs and key decision-makers from the industry. The segmentation of the Gulfood show floor in 8 separate sectors also made it easier for visitors to get in touch with suppliers of their choice. A.Tosh was looking to connect with prospective buyers at the event - and this objective of the private label tea manufacturer was more than met.

Immersive Experiences At The Event

From the main kitchen and the flour kitchen, to pastry art, workshops, interactive masterclasses and the International Culinary League - Gulfood 2021 presented lively and interesting experiences galore to all participants in attendance. The best innovations from the F&B sector were rewarded at the Innovation Awards, while the Chef’s Club - a first-of-its-kind industry gathering of well-known chefs - presented the finest culinary preparations.

Apart from connecting with prospective buyers & partners, and gaining good exposure for its products, A.Tosh at Gulfood 2021 also gained valuable insights from the food and beverage lessons at the event. It was also easy for the team to identify and track the latest trends and developments from the F&B sector. The company was successful in maximising its time at Gulfood 2021 - thanks to the sector-wise floor map and easy navigation on the show floor. The event also served as a great platform for new product launches by the different exhibitors.

Showcasing Quality & Hygiene Excellence

At A.Tosh, the focus has always been on manufacturing and delivering the finest-quality tea, while maintaining cutting-edge hygiene standards. It is also the first Indian private label tea manufacturer to have a successful joint collaboration with a Japanese company. For the Tosh team, Gulfood 2021 was an ideal platform to showcase its variety of offerings and tea packaging services, hygiene standards maintained at its facilities, and the quality parameters adhered to during each stage of tea manufacturing. Getting optimal brand exposure has always been one of the biggest advantages of exhibiting at this event.

Effective Discussions & Market Insights

At this year’s Gulfood event, A.Tosh & Sons held effective two-way discussions with potential buyers from different parts of the world. There were also opportunities to explore new markets, and pick up the latest trends on sustainable F&B production and consumption methods. After more than a year of virtual meetings and conferences, the opportunity to network with industry peers in person was like a breath of fresh air for everyone at the Tosh team. With best-in-class safety arrangements in place, Gulfood 2021 well and truly lived up to its billing as a game-changing event in the F&B industry.

Gulfood 2022 is all set to return on 13-17 February 2022. The Corona threat would,hopefully, recede further into the background by then - and the event will be even bigger and better. A.Tosh has been a regular at the show, and the team is already looking forward to the event next year.

Visit A.Tosh & Sons- Largest Private Label Tea Manufacturer, to learn more about bulk tea packaging services. The Gulf food event has often been dubbed as the ‘UN of the F&B sector’ - and A.Tosh takes great pride in being a regular participant here.