Arun Ganguly is an accountant and strategist that works with your organization to help with development, strategy, fundraising, and even financial difficulties. As a business advisor, he is more versatile than any other counselor. Consider him a continuation of you, the business owner. He is able to provide his skills when needed and to devote time to researching the areas with the highest commercial demand.

Arun recently stated that small businesses require a strong brand identity. He then provided some reasons for the importance of brand identity. According to Arun Ganguly, many small businesses believe that having a distinct brand identity is unnecessary. Some believe that only huge firms require it. While some people may desire to invest in one, a business reputation is much more than your company's emblem. As a result, you should spend on brand image.

The knowledge you develop and make available to your prospects is what explains your business. It depicts your company's distinct traits as well as your relationships with your target market. It contains your company's name, logo, and visual identity. However, this includes consumer reviews of your company.
When speaking to smaller firms at a virtual conference, Ganguly Potrero Capital noted that small businesses could benefit from building a brand that expresses their uniqueness and boosts exposure and trust. This aspect of their marketing strategy is critical when aiming to gain new clients through Internet marketing efforts. They can attain firm leadership by doing so. Companies should work hard to establish their brands while also raising funds for new enterprises.

Arun includes information on how a company might achieve its brand image, as well as further information on the relevance of brand identity and business fundraising ideas. You may boost credibility by explaining your company's distinctiveness concisely and attractively. It alters how your clients perceive you. Your brand communicates your efficiency, service, dependability, and trustworthiness expectations and assurances. This makes it easier for audiences to distinguish you from your competition.

When potential consumers see a brand presence on your corporate logo, website, or social media, they conclude that your company is worthy of their business. Prospects search for a firm that will them the resources they need to grow. Arun said, "They would also anticipate spending more for a more well-known company." According to Business Consultants, if you provide prospects with handwritten contact information or have a sloppy internet presence, people will think you are worthless and undeserving of their business or the fees you believe you deserve.

Arun Ganguli’s Biography

Arun Ganguly is a business consultant that specializes in developing and implementing business strategies to improve the operational and financial management of a firm. He performs risk assessments and provides project and marketing advice. He is an unbiased business consultant who also generates capital for new enterprises.