Mobile and web based software applications play a dominant role in business sales and promotion. Internet marketing has got to be very popular that drives people crazy. Regardless of the nature of business and location, the World Wide Web acts as the most powerful platform to promote business products and services on a global level. Likewise with the growing popularity of smartphones, business companies avail services of mobile app developers to create mobiles-friendly websites and other applications for direct sales and promotion. Thus it can be safely said that cutting edge web based and mobile applications have played a very important role in promoting business and have led to the remarkable growth and development of businesses.

Dubai has emerged as a global city that attracts tourists and business persons from around the world. The city has witnessed the Global App Summit 2013 which has been one of its kind biggest mobile innovation events in the Middle East. The business summit has attracted large mobile app companies, developers, SMEs and other technology enthusiasts from different parts of the world. Held in Jumeirah Beach Hotel in Dubai this global mobile app event has boosted the morale of mobile app developers and has helped enhance the consumer-brand experience.

The Global App Summit 2014 is inviting local app developers to participate who can grab this opportunity to showcase their talent and innovative genius and thus bag six App Idol Awards. They can send their entries or mobile based applications in any of these six categories that include Infotainment app, Arabic app, government app, Business App, lifestyle app and Gaming app till August 31, 2014. The much awaited business summit or mobile APP summit has been organized by SPI group that is a well known publishing house in the Middle Eastern region. The group publishes three important publications namely Intelligent SME, Robust RAK and Apps Middle East. The company is a leading media and marketing group that develops innovative platforms for business that aspire to grow. SPI builds the ultimate brand-consumer experience.

Besides this the strategic event partners who have contributed their best to make this summit as a leading success are Dubai Economic Council, DU, AXA and SAP technology. The cutting edge mobile based applications will be judged by a panel of experts who will evaluate the mobile based applications on the five important parameters namely cross platform, structure and navigation, Visual Design, Unique Idea and overall experience. The Global App Summit 2014 is expecting to draw a huge crowd and the summit will be successful in enhancing the consumer brand experience besides rewarding the spirit of entrepreneurship through the App idol awards. For more information and services feel free to visit the site online at http://www.appsglobal.ae.