Cake Softener Market Overview
Cake softener is a key ingredient used in cake during baking process to enhance the quality and taste of cake. The global market for cake softener has gained huge momentum in developing and developed countries over the period due to rapidly changing food consuming pattern of the people. Cake softener plays an important role in making cake fluffy and to expand the shelf life of the cake. Global cake softener market have successfully been able to gain a huge traction not only from direct sales and modern trade but also from digital platforms. Cake softener market is creating an enormous opportunity for key players of the market to expand their business and production footprint across the globe. The global market for cake softener comprises of over a hundred small and large manufacturers, of which, numerous players operate locally, and some cake softener vendors have a global reach.
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Global Cake Softener Market Scenario
The global cake softener market is expected to grow at a moderate CAGR over the forecast period from 2018 to 2028, according to the company’s recent research activity. Owing to increasing demand for cake softener in the baking from numerous buyers across the globe is expected to drive the sales of the market. With the increasing number of Chinese players in the cake softener market, which is expected to attract a huge number of buyer types across the world due to availability of alternate products at a minimum cost. Among regions, Europe is expected to hold the largest market share in the global cake softener market by 2018-end and is expected to grow at a moderate CAGR during forecast period followed by North America. Also, the APEJ region is estimated to witness a highest CAGR during the forecast period in the global cake softener market owing to increasing awareness about the use of cake softener among buyer types. 
Global Cake Softener Market Dynamics
One of the key factors, which drives the global cake softener market in the dynamic food industry are the continuous innovations and expansion in the quality of cake softeners products. Alternate factors driving the global cake softener market include increasing awareness about the use of cake softener in baking and increasing the per-capita consumption of organic cake softener in key countries. Thus, cake softener manufacturing players engaged in the production and sales of these ingredients are successfully attracting several buyers across the globe.
However, many manufacturers from western countries are facing intense competition from Chinese players due to the availability of cost-effective products in China with the same taste, efficiency and quality as compared to other western countries are creating problems for key manufacturers in the global cake softener market.
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Global Cake Softener Market Segmentation
The cake softener market can be segmented on product type, form, buyer type and sales channel (B2B & B2C). On the basis of product type, cake softener market can be categorized into sugar, milk and fats. On the basis of form, the cake softener market can be segmented into liquid and powder. On the basis of buyer type, the global market for cake softener can be segmented into HoReCa sector, Household & Residential Buyers, and Food Processors & Manufacturers. On the basis of sales channel, the global market for cake softener can be classified into B2B (direct sales) and B2C (third-party online channel, convenience stores, modern trade, departmental stores and confectionery stores). Geographically, the global market for cake softener can be segmented into seven regions, namely North America, Latin America, Europe, CIS & Russia, Asia Pacific excluding Japan, Japan and Middle East & Africa.
Global Cake Softener Market Key Players
Cake softener producers are primarily concentrating on emerging countries with higher consumption rate of these softeners to gain a huge overall revenue across the continents. Key producers in the cake softener market are mainly focusing on expanding their customer base and sales footprint. Some of the key market participants in the global cake softener market are DuPont; RIKEN VITAMIN Co., Ltd.; AB Mauri North America; G.K.INGREDIENTS (M) SDN BHD; and other prominent players in cake softener market. 
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