The dietary supplements are substances that provide sufficient amounts of essential nutrients necessary for effective functioning of human bodies. There are various types of dietary supplements include minerals, fiber, protein, vitamins, fatty acids, and amino acids among others. Dietary supplements are available in the market in various forms such as powders, drinks, tablets, capsules, and energy bars. Some dietary supplements help in maintaining overall health & managing health conditions. For instance, calcium and vitamin D provide bone strength and reduce bone loss, while folic acid reduces the risks of some birth defects.
According to study, “Dietary Supplements Market: Market Segments: By Type (Vitamins, Minerals, Botanicals, Enzymes, Fatty-Acids, Protein & Others); By Form (Capsule, Powder, Tablet, Liquid, and Others);By Distribution Channel(Hypermarket & Supermarket, Pharmacies & Drug Stores, Online Channels & Others); and Region – Analysis of Market Size, Share & Trends for 2014 – 2019 and Forecasts to 2030” the key companies operating in the dietary supplements market are Carlyle Group, GlaxoSmithKline, Arkopharma Laboratoires Pharmaceutiques, Bayer AG, Archer Daniels Midland, Nature’s Sunshine Products, Glanbia, Herbalife International, Pfizer Inc., FANCL, Biorio Pharm, Ekomir, Bionova Lifesciences, XanGo, Nutraceutics Inc., American Health, Koninklijke DSM N.V., Amway, Herbalife Ltd., Abbott Laboratories, Stepan, Danisco, NBTY, Inc., Omega Protein Corporation, Nu Skin Enterprises, Inc., Integrated BioPharma, Inc., BASF SE, Surya Herbal Ltd., The Himalaya Drug Company, Ricola AG, Bio-Botanica Inc., Pharmavite LLC, Epax AS, Blackmores Ltd., and Axellus AS. The key players are introducing affordable products in the market for catering to the clients. Global players are ingoing new markets in developing regions to increase their customer base & strengthen market presence.
Based on type, dietary supplements market is segregated as amino acids, botanicals, vitamins, minerals, and others. Based on form type, market is segregated as tablets, soft gels, liquids, capsules, powder, and others. Based on function type, market is segregated as additional supplement, sports nutrition and medicinal supplements. Based on distribution channel, market is segregated as online platforms and offline stores. In addition, based on end-users, market is segregated as adults, pregnant women, children, infants, and geriatric.
The dietary supplements market is driven by growth in rate of obesity, followed by increase in number of diseases, growth in obese population, increase in disposable income, change in lifestyle of consumers, growth in government initiatives to promote healthy lifestyles and rise in consumer awareness regarding weight loss, calorie intake, and proper nutrition. However, efficacy, safety & labeling challenges and the rise in prices of dietary supplements may impact the market.
Based on geography, the North-American region dominates the dietary supplements market owing to high adoption of food supplements due to the higher emphasis on wellness and significant presence of fitness enthusiasts in the region. The Asian-Pacific and European regions are estimated to witness higher growth rated due to increase in aging population and rise in prevalence of lifestyle diseases such as diabetes, and others over the forecast period. It is estimated that the dietary supplements market will be reached at rapid pace on account of hectic lifestyle, increase in health-consciousness among consumers coupled with positive attitude towards preventive healthcare measures during the forecast period.

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