In the last few years photography has changed drastically. All thanks to digital cameras, now every person who owns one claims to be a professional photographer. Well, this digital shift has brought its own share of the good and the bad, the white and the black.

The digital age has brought out the creativity in the individuals. Some people have picked photography as a hobby and others as a serious profession. The number of creative images being floated around the web is mind boggling. Certainly it has benefitted the Advertising industry and has helped marketing of products. There is more number of advertisements being created than it was ever before in the history of mankind. The aesthetic quality of advertisements has improved.

At the same time there is an over-flow of low quality images. Every other person is trying to land up an assignment without putting in the hard work and dedication it requires. Eventually, the consumers are the sufferers because they are paying for a low quality job done by an amateur.Commercial photography Delhi has become synonymous to a low cost, menial job.

The biggest challenge commercial photographers Delhi are facing is how to convince the consumer that they are the best bet for a job instead of amateurs. A commercial photographers must explain a prospective customer that since he is full time into this profession the customer will have his undivided attention on his project. Supporting his statement with a good portfolio always helps. An amateur is an amateur because he is not full time into the profession. Also, a constant innovation in the work is the requirement of the industry. To bag an assignment, it is a good idea to showcase a variety of relevant work to the prospect so that he understands that there is no dearth of ideas.