Among stationery products, writing instruments, used by all age groups, primarily have universal application in academic, corporate, and personal requirements. However, despite increased use of gadgets and digitalization for the same purpose on a different medium instead of paper-based material, the market is expected to grow. This is owing to initiatives, such as innovation and expansion of distribution channels, being undertaken by vendors to provide differentiate products to end-users. In addition, this will help vendors gain a competitive advantage.
The analysts forecast the global writing and marking instruments market to grow at a CAGR of 4.76% during the period 2017-2021.

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Covered in this report
The report covers the present scenario and the growth prospects of the global writing and marking instruments market for 2017-2021. To calculate the market size, the report considers the revenue generated from sales of various writing and marking instruments to commercial and non-commercial consumers.

The market is divided into the following segments based on geography:
APAC
Europe
North America
ROW
The report, Global Writing and Marking Instruments Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

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Key vendors
Crayola
Faber-Castell
Mitsubishi Pencil
Newell Brands
PILOT
BIC

Other prominent vendors
A.T. Cross
Caran d'Ache
Hindustan Pencils
Hoshan Pan Gulf
KOH-I-NOOR HARDTMUTH
Kokuyo Camlin
Linc Pen & Plastics
Montblanc
Pelikan
Pentel of America
Shanghai M&G Stationery
Staedtler
Stabilo International
Zebra Pen

Market driver
Emergence of luxury segment
For a full, detailed list, view our report

Market challenge
Threat from counterfeit products and local brands
For a full, detailed list, view our report

Market trend
Increase in number of home offices
For a full, detailed list, view our report

Key questions answered in this report
What will the market size be in 2021 and what will the growth rate be?
What are the key market trends?
What is driving this market?
What are the challenges to market growth?
Who are the key vendors in this market space?
What are the market opportunities and threats faced by the key vendors?
What are the strengths and weaknesses of the key vendors?

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