About Mobile AR and VR Apps
AR technology offers an experience of reality enhanced with virtual images and a virtual environment. AR technology blends digital content with the physical world. AR technology, with the help of a mobile app, displays computer-generated images in the user's field of vision, offering relevant information about real-world objects. It allows users to scan the physical environment while providing an enhanced, or augmented, experience by adding virtual computer-generated information. End-users can use this technology through mobile apps. VR is an artificial environment that is created using software and hardware. The content is in 3D form, giving users a virtual experience. The 3D image is the simplest form of VR that can be explored on a PC by using a keyboard or mouse as a controller to move the image or zoom in or out. The more advanced technologies include actual rooms that are augmented with wearable computers, VR headsets that allow users to feel display images, and wrap-around display screens.
The analysts forecast the global mobile AR and VR apps market to grow at a CAGR of 74.4% during the period 2016-2020.

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Covered in this report
The report covers the present scenario and the growth prospects of the global mobile AR and VR apps market for 2016-2020. To calculate the market size, the report considers the revenue generated from mobile AR and VR app downloads by the following end-users:
Enterprises
Consumers

The market is divided into the following segments based on geography:
Americas
APAC
EMEA
The report, Mobile Augmented Reality and Virtual Reality Apps Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

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Key vendors
Augmented Pixels
Aurasma
Blippar
Catchoom
DAQRI
Wikitude

Other prominent vendors
Alphaeon
AltspaceVR
Alchemy VR
Apple (Metaio)
Blippar
CCP Games
EEVO
Facebook
Google
GoPro
High Fidelity
HTC
Improbable
Infinity Augmented Reality
Inglobe Technologies
Jaunt
Legend3D
Linden Lab
Marxent
Matterport
Movidius

Market driver
High penetration of AR technology in advertising sector
For a full, detailed list, view our report

Market challenge
Lack of interoperability of mobile AR and VR apps across mobile platforms
For a full, detailed list, view our report

Market trend
Growing collaboration with mobile AR content providers
For a full, detailed list, view our report

Key questions answered in this report
What will the market size be in 2020 and what will the growth rate be?
What are the key market trends?
What is driving this market?
What are the challenges to market growth?
Who are the key vendors in this market space?
What are the market opportunities and threats faced by the key vendors?
What are the strengths and weaknesses of the key vendors?

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