It teaches the core principles of discretionary effort and how the executive team can increase their influence by applying the principles as they lead their employees.

Atlanta, GA - The 21st century leadership book, How To Earn the Gift of Discretionary Effort, has been available on Amazon for several months. Now the audio is available to enhance your learning as you walk, workout, or drive. It is free if you set up an Audible account.

How to Earn the Gift of Discretionary Effort by Karla Brandau and Douglas Ross gives practical tips for engaging the workforce, earning the gift of discretionary effort on a regular basis, and turning workers into a competitive advantage in the marketplace.

Ross comments, “By listening to the audio of our book, you will easily absorb the concepts, enabling you to put into practice at your own convenience the power of the gift of discretionary effort. You will not be disappointed!”

Discretionary effort, the added effort that employees give when they go beyond what is required, is key to 21st century leadership success yet many managers lack the skills and tools to foster this type of culture across an organization. According to Gallup, only 13 percent of employees are engaged at work. This illustrates the significant opportunity for organizations to improve their culture. By increasing engagement and discretionary effort for just 10 percent of employees, an organization can add thousands of dollars to its bottom line.

Brandau and Ross combine more than 50 years of business experience in this tutorial for managers on how to tap into the discretionary effort of individuals on a regular basis and engage a greater proportion of their workforce in authentic contributions.

“Maintaining an engaged workforce is a constant challenge but when discretionary effort is consistent and freely given, employees become the organization’s greatest competitive advantage,” says Brandau. “In working with clients over the years, we’ve seen countless companies struggle with motivating, inspiring and engaging employees in company goals. By implementing the principles in this book, you can close the gap between management and disengaged employees.”

About the book, Steve Lund, Charirman at Nu Skin Products writes, Thank you for providing me your book, How to Earn the Gift of Discretionary Effort. It is a very thought-provoking treatise. I particularly appreciate that it is a practical checklist of leadership development practices supplemented with actual activities designed to habituate those practices."

Obtain the audio going to Amazon and searching for How To Earn the Gift of Discretionary Effort.

For more on discretionary effort, visit www.DiscretionaryEffortLeadership.com.

Author Contact Information:

Karla Brandau
770-923-0883
Karla.Brandau ( @ ) DiscretionaryEffortLeadership dot com

Douglas Ross
519-807-4132
Douglas.Ross ( @ ) DiscretionaryEffortLeadership dot com

Website:
www.DiscretionaryEffortLeadership.com

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